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Dotdigital Tech Stack

Multi-channel marketing personalization platform with streaming data infrastructure

Technology, Information and Internet London Bridge, London 201–500 employees Founded 1999 Privately Held
dotdigital.com LinkedIn

Dotdigital operates a marketing personalization platform spanning email, SMS, MMS, WhatsApp, and web channels. The tech stack reveals a serious data infrastructure play: Python, Kafka, BigQuery, Databricks, and ClickHouse power streaming and batch pipelines, while active projects show heavy investment in real-time data platforms and scalable architecture. The company is migrating off Dynamics 365 to HubSpot and simultaneously building AI-driven data automation—a combination that signals both modernization and a shift toward platform consolidation.

Tech Stack 27 technologies

Core StackPython .NET C# TypeScript Angular SQL Server BigQuery JavaScript jQuery Vue Kafka Kubernetes ClickHouse Databricks SQL HTML CSS Sass Azure Sage Excel CRM HTML/CSS WhatsApp
AdoptingHubSpot
ReplacingDynamics 365

What Dotdigital Is Building

◆Challenges

  • Scaling data platform
  • Maintaining high throughput
  • Ensuring 24/7 uptime
  • Foreign entity tax compliance
  • Foreign entity statutory accounts
  • Migrating legacy crm to hubspot
  • Reducing process bottlenecks
  • Ensuring platform adoption
  • Technical transformation
  • Customers' needs evolving

▲Active Projects

  • Scalable data systems across streaming, batch and real-time use cases
  • Architect data pipelines for analytical and product use cases
  • Hubspot migration
  • Dealhub integration
  • Proof-of-concept builds
  • Emea field marketing initiatives
  • Real-time data platform
  • Data pipeline architecture
  • Ai-driven data automation
  • Client data integration solutions

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Engineering
5
Sales
5
Support
3
Data
2
Finance
1
Marketing
1
Product
1

Seniority

Senior
7
Mid
5
Junior
2
Manager
2
Principal
2
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About Dotdigital

Dotdigital is a marketing personalization platform founded in 1999, based in London, serving mid-market and enterprise marketing teams. The product connects customers across email, SMS, MMS, WhatsApp, and website personalization. With 201–500 employees, the company operates globally with hiring presence in the UK, South Africa, Singapore, Australia, and Poland. Engineering and sales are the primary growth areas. Key operational challenges include scaling the data platform to handle 24/7 throughput demands and migrating legacy CRM infrastructure to modern tooling.

HeadquartersLondon Bridge, London
Company Size201–500 employees
Founded1999
Hiring MarketsSouth Africa, United Kingdom, Singapore, Australia, Poland

Frequently Asked Questions

What tech stack does Dotdigital use?

Core stack: Python, SQL, .NET, C#, TypeScript, Angular, SQL Server, BigQuery, JavaScript, Kafka, Kubernetes, ClickHouse, and Databricks. Also uses Azure, Vue, and CRM platforms. Adopting HubSpot; replacing Dynamics 365.

What is Dotdigital working on?

Real-time data platforms, scalable data pipeline architecture for streaming and batch use cases, HubSpot migration, AI-driven data automation, and client data integration solutions. Also running EMEA field marketing initiatives and proof-of-concept builds.

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