Dotdigital Tech Stack

Multi-channel marketing personalization platform for ecommerce and CRM integration

Technology, Information and Internet London Bridge, London 201–500 employees Founded 1999 Privately Held

Dotdigital operates a marketing personalization platform spanning email, SMS, MMS, WhatsApp, and web channels, with a tech stack anchored in .NET, Azure, and Kubernetes. The company is actively adopting Magento, Salesforce, and Shopify, and has structured significant R&D effort around integration architecture — suggesting a strategic pivot toward becoming a connective layer across fragmented martech, ecommerce, and CRM ecosystems rather than a single-channel tool.

Tech Stack 27 technologies

Core StackKubernetes Docker JavaScript Shopify HubSpot Python .NET C# TypeScript Angular SQL Server BigQuery jQuery Vue Kafka ClickHouse Databricks WhatsApp Azure Creditsafe Sage Sass CRM HTML/CSS

AdoptingMagento Salesforce Shopify

What Dotdigital Is Building

◆Challenges

International payroll reporting
Accelerating adoption
Maximizing roi
Seamless integration of tech stack
Increasing integration adoption
Breaking down barriers to entry
Technical issues with product setup
Minimising credit risk
Ensuring timely collection
Managing outstanding receivables

▲Active Projects

International payroll reporting
Integration architecture for ecommerce, crm, martech ecosystems
Integration roadmap for dotdigital cxdp
Integration strategy for fresh relevance
Documentation for recurring issues and common setup flows
Bug escalation process
Global r&d tax claims
Integration-ready architectures connecting dotdigital with ecommerce
Proof-of-concept builds

Hiring Activity

Accelerating8 roles · 8 in 30d

Department

Sales

Finance

Product

Support

Seniority

Mid

Senior

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About Dotdigital

Dotdigital is a marketing personalization platform based in London that helps mid-market and enterprise organizations engage customers across email, SMS, MMS, WhatsApp, and website channels. Founded in 1999, the company serves ecommerce brands, agencies, and larger organizations through direct sales and managed services. The product is positioned as a unified channel orchestration layer, with current development effort concentrated on deepening integrations with major platforms (Salesforce, Shopify, Magento) and reducing setup friction for new customers.

HeadquartersLondon Bridge, London

Company Size201–500 employees

Founded1999

Hiring MarketsUnited Kingdom, Australia, South Africa, Costa Rica, Japan

Frequently Asked Questions

What tech stack does Dotdigital use?

Dotdigital uses .NET, C#, Azure, Kubernetes, and Docker for core infrastructure; JavaScript, TypeScript, and Angular for frontend; SQL Server and BigQuery for data; and Kafka and ClickHouse for streaming/analytics. The stack also includes integrations with Shopify, HubSpot, Sage, and Creditsafe.

What channels does Dotdigital support?

Dotdigital provides email, SMS, MMS, WhatsApp, and website personalization channels, plus integrations with ecommerce platforms, CRM systems, and martech tools. The company is actively expanding Shopify, Salesforce, and Magento connector capabilities.

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How this profile is built

Dotdigital's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.