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Dogfy Diet Tech Stack

Fresh dog food delivery with AI-personalized portions

Food and Beverage Services Barcelona 201–500 employees Founded 2019 Privately Held

Dogfy Diet manufactures and delivers fresh, portion-controlled dog food across Europe, using algorithmic profiling to customize each dog's diet. The hiring mix is heavily weighted toward marketing (6 roles) with accelerating velocity, while engineering remains understaffed (1 role) — typical of a product-market-fit company scaling acquisition and retention rather than platform complexity. Current projects span French and German market entry, email optimization, and paid-media scaling, indicating a growth-stage focus on geographic expansion and customer lifecycle management.

Tech Stack 16 technologies

Core StackMeta Ads Google Ads Canva Node.js MongoDB TypeScript Datadog Grafana Prometheus TikTok Ads Meta TikTok Google WhatsApp CapCut Lightroom

What Dogfy Diet Is Building

◆Challenges

Scaling customer base
Improving retention
Enhancing ticket handling efficiency
Budget variance control
Building german market from scratch
Enhancing support efficiency
Compliance with international quality regulations
Supplier certification and audit management
Traceability and product recall systems
Scaling hiring during growth

▲Active Projects

Acquisition strategy for french market
Email marketing flow optimization
Website a/b testing
Build german market from scratch
Email marketing flows
Paid media campaign scaling
A/b testing on web and landing pages
Internationalization of quality department
Audit program for internal and external audits
Supplier and third-party homologation

Hiring Activity

Accelerating15 roles · 9 in 30d

Department

Marketing

6

Quality

2

Engineering

1

Finance

1

HR

1

Legal

1

Ops

1

Sales

1

Seniority

Mid

4

Junior

3

Senior

3

Director

2

Manager

2

Notable leadership hires: Quality Director

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About Dogfy Diet

Dogfy Diet produces fresh, cooked dog food personalized to individual dogs' energy expenditure. The model runs an intake questionnaire, calculates portion sizes via algorithmic analysis, then ships pre-portioned daily meals directly to customers. Founded in 2019 in Barcelona, the company operates across 201–500 employees in Spain and is now expanding into French and German markets. The business spans manufacturing, logistics, customer acquisition, and retention — with ongoing challenges in scaling the supply chain, compliance with multi-country quality regulations, and supplier certification across geographies.

HeadquartersBarcelona

Company Size201–500 employees

Founded2019

Hiring MarketsSpain

Frequently Asked Questions

What is Dogfy Diet's tech stack?

Backend: Node.js, MongoDB, TypeScript. Observability: Datadog, Grafana, Prometheus. Marketing: Meta Ads, Google Ads, TikTok Ads, plus Canva and CapCut for content. Communications via WhatsApp.

Where is Dogfy Diet expanding?

Active projects include market entry in France and Germany, with a dedicated German market build and French acquisition strategy underway. Internationalizing the quality department to support multi-country compliance.