DICE Tech Stack

Live event ticketing platform connecting fans to shows worldwide

Entertainment Providers London, England 201–500 employees Founded 2014 Privately Held

DICE operates a ticketing platform for live music and events, built on Elixir, Phoenix, and GraphQL with PostgreSQL backing. The hiring mix is heavily sales-skewed (30 sales roles vs. 3 engineering), paired with acute investment in data infrastructure (8 data hires) and active projects around platform modernization and partner onboarding—suggesting DICE is scaling sales capacity and operational systems faster than core product velocity. Current focus spans US expansion, Mexico entry, and legacy system deprecation.

Tech Stack 18 technologies

Core StackSalesforce Figma Elixir GraphQL GitHub Kubernetes PostgreSQL Linux Ruby Greenhouse Crowdin Lokalise Smartling Phoenix REST API Drone Erlang Haskell

What DICE Is Building

◆Challenges

Partner onboarding
Scaling us operations
Scaling data platform
Expanding into new cities
Bottlenecks in the hiring process
Addressing security concerns
Scaling without increasing costs exponentially
Deprecating legacy systems
Breaking into new markets
Breaking down silos

▲Active Projects

Fine-tune processes, systems and reports
Expansion into new cities
Deprecating legacy systems
Building next-generation platform capabilities
Partner onboarding and execution
Facilitating connections
Develop dashboards and reporting frameworks
Build new data platform solutions
Evolving core data platform
Expansion into mexico

Hiring Activity

Accelerating50 roles · 25 in 30d

Department

Sales

Data

Engineering

Product

Design

Localisation

Marketing

Seniority

Senior

Lead

Mid

Manager

Staff

Junior

Notable leadership hires: Sales Lead

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About DICE

DICE is a London-based ticketing platform founded in 2014 that connects fans to live shows ranging from major festivals to emerging artists. The platform facilitates ticket discovery, purchase, and event streaming across music and entertainment verticals. With 201–500 employees and an expanding footprint across eight countries (UK, US, Italy, Spain, Germany, Portugal, Netherlands, France), DICE is in active geographic expansion mode while rearchitecting internal data and operational systems. The business model runs on a sales-led motion paired with developer-friendly APIs (REST, GraphQL).

HeadquartersLondon, England

Company Size201–500 employees

Founded2014

Hiring MarketsUnited States, Italy, Spain, Germany, Portugal, Netherlands, United Kingdom, France

Frequently Asked Questions

What tech stack does DICE use?

DICE builds on Elixir, Phoenix, and GraphQL for APIs, with PostgreSQL as the primary database. The stack also includes Kubernetes for infrastructure, GitHub for version control, Figma for design, and Salesforce for CRM operations.

What countries does DICE operate in?

DICE hires and operates across eight countries: the United Kingdom (headquarters), United States, Italy, Spain, Germany, Portugal, Netherlands, and France, with active expansion projects into Mexico.