Lab-grown diamond manufacturer scaling direct-to-consumer jewelry brands
Diamond Atelier manufactures lab-grown diamonds (CVD and HPHT) and is actively building owned jewelry brands for retail launch. The tech stack reveals a design-first, marketing-heavy organization (10 designers, 6 marketers, 1 engineer) adopting Next.js, Redis, Docker, and AWS—infrastructure typically deployed for e-commerce and inventory platforms. Active projects span collection design, brand launches, and B2B inventory systems, with stated pain points around legacy code refactoring and database optimization, suggesting the company is moving beyond pure manufacturing into direct retail and digital channels.
Notable leadership hires: Creative Director, Art Director
Diamond Atelier is a New York-based lab-grown diamond manufacturer and supplier with 501–1,000 employees, operating production across CVD and HPHT synthesis methods. The company supplies diamonds to jewelers, wholesalers, and end consumers globally, emphasizing conflict-free and eco-friendly sourcing. Beyond wholesale supply, Diamond Atelier is launching proprietary jewelry brands targeting the US luxury market, including a New York-based brand and western wear collections. This dual-track strategy—continuing B2B diamond supply while building owned brands—requires both manufacturing expertise and retail-grade e-commerce infrastructure and marketing capability.
Creative tools: Adobe Suite (Photoshop, Illustrator, InDesign), Procreate, Canva. Web/backend: React, Node.js, Express.js, MongoDB, Git, REST APIs. Adopting: Next.js, Redis, Docker, AWS. Media: DaVinci Resolve, Premiere Pro, Final Cut Pro, Logic Pro. Ads: Meta, Google, TikTok.
Launching owned jewelry brands (luxury brand in NYC, western wear for US market), building high-performance B2B inventory platforms, designing collection narratives, scaling e-commerce architecture, and running digital campaigns across Reels, Instagram, and paid channels.
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