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Diageo Tech Stack

Global spirits and beer portfolio across 180 countries with 200+ brands

Beverage Manufacturing London 10,001+ employees Public Company

Diageo operates a distributed enterprise across 135+ countries managing over 200 spirits and beer brands. The tech stack—SAP S/4HANA, Salesforce, Workday, Coupa, Anaplan—reflects a classic large-cap supply-chain and sales-ops backbone. Hiring is sales-heavy (165 open roles) with steady velocity across manufacturing and procurement, indicating ongoing expansion of distribution infrastructure and commercial execution rather than platform reinvention.

Tech Stack 42 technologies

Core StackSAP Power BI Workday Python ServiceNow SAP SuccessFactors Salesforce AWS Databricks SAP S/4HANA Coupa Excel SQL Shopee Anaplan Microsoft Office VBA Azure GCP iPad POS Word SAP GRC Celonis Alteryx PowerPoint Salesforce Marketing Cloud Meta SAP APO Outlook+12 more

What Diageo Is Building

◆Challenges

Improving sales performance
Increasing distribution targets
Resource allocation across territories
Tax compliance
Optimizing distribution and visibility
Compliance risk invoicing
Enhancing brand visibility
Ensuring product availability
Reducing inefficient spend
Driving performance for a specific geographic area

▲Active Projects

Branded activation
Regional commercial strategy implementation
Category strategy development
Strategic plan
Capital projects installation and commissioning
Commercial plan development
Visibility optimization
Annual operating planning (aop)
Market data strategy and systems capability agenda in eastern europe
Diageo one acquisition

Hiring Activity

Steady470 roles · 200 in 30d

Department

Sales

165

Finance

59

Ops

54

Marketing

53

Manufacturing

27

Procurement

27

Engineering

23

HR

17

Seniority

Mid

134

Manager

129

Senior

116

Junior

43

Lead

26

Intern

12

Director

8

Notable leadership hires: Head of White Spirit, Integrated Business Planning Lead, Club Channel Director, Marketing Lead, Sales Director

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About Diageo

Diageo is a publicly traded alcoholic beverage manufacturer with a global portfolio spanning premium spirits, luxury wines, and beer brands distributed across 180 countries. The company operates with over 30,000 employees across 135+ countries and manages a supply chain, sales network, and brand marketing operation of significant scale. Core functions include regional commercial strategy, category development, distribution optimization, and annual operating planning. Diageo's active hiring concentrates in sales, finance, operations, and marketing roles, with geographic spread matching their distribution footprint.

HeadquartersLondon

Company Size10,001+ employees

Hiring MarketsIndonesia, Tanzania, Hungary, China, Philippines, France, United Kingdom, Germany

Frequently Asked Questions

What tech stack does Diageo use?

SAP S/4HANA, Salesforce, Workday, Coupa, Anaplan, Power BI, SQL, Databricks, Celonis, and ServiceNow. Cloud providers: Azure, AWS, GCP.

What countries does Diageo hire in?

25+ countries including UK, US, China, Japan, Australia, Germany, France, Brazil, Mexico, Spain, Italy, Ireland, Netherlands, Colombia, Peru, Chile, South Korea, Thailand, Philippines, Indonesia, Tanzania, Belgium, Austria, Portugal, Hungary.