Global sports retailer scaling omnichannel operations and store networks
Decathlon operates a retail and manufacturing organization of over 10,000 people, built around sales-heavy hiring (1,155 active roles) paired with steady logistics and operations expansion. The company is replacing Workday while maintaining a creative-tools stack (Adobe, Figma, Contentstack) typical of retail merchandising and content operations. Current project focus clusters around store economic growth, omnichannel performance, and customer journey optimization — signals of a maturing retailer moving beyond single-channel operations.
Decathlon is the world's largest sports retailer, founded in France in 1976 and headquartered in Villeneuve-d'Ascq. The company designs, manufactures, and sells sporting goods across a global store network, targeting price-conscious participants from beginners to professionals. Operations span product conception, in-store retail, logistics, and customer experience. Hiring remains concentrated in sales and store operations, with active recruitment primarily in France and Monaco.
Core tools include Adobe Creative Cloud (design), Figma (collaboration), Google Workspace (productivity), Contentstack and Contentful (content management), Looker Studio (analytics), Mirakl (likely marketplace/vendor management), and Workday (HR — currently being replaced).
Active recruitment is concentrated in France and Monaco, reflecting the company's European operational base.
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