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New Balance Tech Stack

Global footwear and apparel manufacturer operating in 120+ countries

Sporting Goods Manufacturing Brighton, MA 10,001+ employees Founded 1906 Privately Held

New Balance is a privately held athletic and lifestyle brand managing a complex global supply chain across footwear, apparel, and sportswear categories. The hiring mix is heavily sales-skewed (262 of 356 active roles), reflecting retail-channel focus rather than product development. Active projects signal operational modernization—chiefly a Dynamics 365 migration—paired with inventory and forecasting challenges (stock accuracy, shrinkage, wave management) that hint at legacy systems struggling under scale.

Tech Stack 17 technologies

Core StackGoogle Analytics Dynamics 365 Workday Power BI Salesforce Microsoft Office Excel Word Salesforce Commerce Cloud SQL Microsoft Dynamics 365 EDI WMS Scrum Manhattan SAP Concur Navan

AdoptingDynamics 365

What New Balance Is Building

◆Challenges

Increasing productivity and efficiency
Reducing shrinkage
Reducing losses
Hit financial marks
Boost store traffic
Forecasting accuracy
Stock accuracy
Bridge gap between lifestyle and performance
Inventory discrepancies
Purchasing alignment with s&op plan

▲Active Projects

Coordinate volunteer opportunities
Analyze market trends
Erp microsoft 365 dynamics launch project
Seasonal line planning
Trade marketing strategy development
Product launches
Database of customer routing requirements
Wave management coordination
Project involvement across our european region
Retail game changer

Hiring Activity

Steady360 roles · 150 in 30d

Department

Sales

262

Retail

25

Ops

24

Marketing

10

Finance

8

Design

4

Logistics

4

Manufacturing

4

Seniority

Junior

195

Mid

60

Lead

43

Manager

31

Senior

18

Intern

8

Notable leadership hires: Retail Team Lead, Head of Marketing, Sales Director, Retail Sales Lead, Team Lead

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About New Balance

Founded in 1906, New Balance operates as the largest privately held footwear manufacturer globally, selling across 120+ countries with over 14,000 employees. The company manufactures and distributes running, training, lifestyle, and sport-specific footwear and apparel. Revenue model spans direct retail, wholesale, and licensed distribution. Operations span manufacturing, wholesale partner management, and owned retail locations. Current technology investments center on enterprise resource planning (Dynamics 365) and supply-chain visibility, alongside seasonal planning and inventory optimization initiatives.

HeadquartersBrighton, MA

Company Size10,001+ employees

Founded1906

Hiring MarketsUnited States, Germany, Netherlands, United Kingdom, Italy, Spain, Ireland, France

Frequently Asked Questions

What is New Balance's tech stack?

New Balance uses Microsoft Office, Salesforce Commerce Cloud, Google Analytics, SQL, Dynamics 365, EDI, WMS systems, Manhattan, Workday, Power BI, SAP Concur, and Navan. The company is actively implementing Dynamics 365 as part of a broader ERP modernization.

What is New Balance working on?

Active initiatives include a Dynamics 365 ERP launch, seasonal line planning, trade marketing strategy, European regional expansion, retail optimization ('retail game changer'), and inventory management projects including wave coordination and customer routing database development.