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Dashing Diva Tech Stack

DIY nail products and at-home salon services manufacturer

Personal Care Product Manufacturing Port Washington, NY 51–200 employees Founded 2002 Privately Held

Dashing Diva manufactures and sells DIY nail products through direct-to-consumer and retail channels. The tech stack is design-heavy (Adobe Suite dominates) with Shopify for ecommerce and social-first marketing via TikTok, Pinterest, and Meta — typical of a beauty brand competing on visual content and viral reach. Hiring is concentrated in design (6 roles) alongside marketing and product, reflecting a business that moves through trend cycles and requires constant creative output for social and digital assets.

Tech Stack 17 technologies

Core StackAdobe Illustrator Adobe Photoshop NetSuite Google Ads Shopify Adobe InDesign Photoshop InDesign Microsoft Office Adobe Meta TikTok Pinterest Meta Ads Manager TikTok Ads Google Analytics 4 Excel

What Dashing Diva Is Building

Challenges

  • Optimizing general affairs workflow
  • Maintaining product portfolio health
  • Ensuring timely project delivery
  • Overcoming launch process challenges
  • Out-of-stock risk
  • Shipment discrepancies
  • Process bottlenecks
  • Budget management
  • Cost-saving initiatives
  • Underperforming skus or categories

Active Projects

  • Cafeteria operations
  • Event planning and hospitality
  • Npd lifecycle management
  • Vendor management for product launches
  • Product pipeline strategy development
  • Retail and ecommerce pdp asset creation
  • Digital mockups for campaigns
  • Social media asset production
  • Vip hospitality management
  • On-site search strategy

Hiring Activity

Steady15 roles · 6 in 30d

Department

Design
6
Marketing
2
Ops
2
Product
2
Logistics
1

Seniority

Junior
4
Manager
3
Mid
3
Intern
1
Lead
1
Senior
1
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About Dashing Diva

Dashing Diva is a DIY nail brand founded in 2002 in Port Washington, NY, now operating manufacturing and offices across the US, South Korea, China, and Vietnam. The company sells salon-quality nail products and services positioned for at-home use, reaching customers via Shopify ecommerce and retail partnerships. The business spans product development, manufacturing, digital marketing, and logistics. Current operational priorities include new product development lifecycle management, vendor coordination for product launches, portfolio health, and ecommerce asset creation.

HeadquartersPort Washington, NY
Company Size51–200 employees
Founded2002
Hiring MarketsUnited States

Frequently Asked Questions

What is Dashing Diva's tech stack?

Design and creative: Adobe Illustrator, Photoshop, InDesign. Ecommerce: Shopify. ERP: NetSuite. Marketing: Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics 4. Social platforms: TikTok, Pinterest, Meta.

Where is Dashing Diva headquartered?

Port Washington, NY. The company also operates offices in South Korea, China, and Vietnam.

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