DIY nail products and at-home salon services manufacturer
Dashing Diva manufactures and sells DIY nail products through direct-to-consumer and retail channels. The tech stack is design-heavy (Adobe Suite dominates) with Shopify for ecommerce and social-first marketing via TikTok, Pinterest, and Meta — typical of a beauty brand competing on visual content and viral reach. Hiring is concentrated in design (6 roles) alongside marketing and product, reflecting a business that moves through trend cycles and requires constant creative output for social and digital assets.
Dashing Diva is a DIY nail brand founded in 2002 in Port Washington, NY, now operating manufacturing and offices across the US, South Korea, China, and Vietnam. The company sells salon-quality nail products and services positioned for at-home use, reaching customers via Shopify ecommerce and retail partnerships. The business spans product development, manufacturing, digital marketing, and logistics. Current operational priorities include new product development lifecycle management, vendor coordination for product launches, portfolio health, and ecommerce asset creation.
Design and creative: Adobe Illustrator, Photoshop, InDesign. Ecommerce: Shopify. ERP: NetSuite. Marketing: Google Ads, Meta Ads Manager, TikTok Ads, Google Analytics 4. Social platforms: TikTok, Pinterest, Meta.
Port Washington, NY. The company also operates offices in South Korea, China, and Vietnam.
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