Martell Media Tech Stack

Content and coaching platform for SaaS founders and entrepreneurs

Media Production Kelowna, British Columbia 11–50 employees Founded 2019 Privately Held

Martell Media operates a content, coaching, and community platform centered on Dan Martell's entrepreneurial frameworks and productivity systems. The tech stack reveals a creator-first, AI-augmented operation: video (Loom, Vidyard, Adobe Premiere Pro), social distribution (YouTube, TikTok, LinkedIn, X, Instagram), automation (Zapier, Make, Vercel AI SDK), and emerging AI assistants (ChatGPT, Claude, Gemini). Active hiring is sales- and marketing-led (36 combined roles out of 71), with concurrent projects targeting demand generation, SaaS founder education, and portfolio-company growth — indicating a shift from pure content toward productized coaching and venture-linked services.

Tech Stack 32 technologies

Core StackSlack HubSpot Salesforce Zapier Make QuickBooks Xero Stripe Shopify TypeScript Node.js Vue OpenAI Zoom Adobe Premiere Pro Loom Vidyard Google Drive LinkedIn X Instagram YouTube Google Workspace Notion ChatGPT Claude Gemini TikTok Plaid Convex+1 more

AdoptingZapier Make ChatGPT Claude Gemini Vercel AI SDK

What Martell Media Is Building

◆Challenges

Scaling demand generation
Scaling growth across multiple ventures
Channel performance optimization
Tightening sales processes
Low adoption of ai-powered crm
Manual spreadsheets
Churn risk
Reaching product-market-fit
Scaling growth across portfolio
Taking saas product from concept to paying customers

▲Active Projects

Architect zero-to-one sequencing
Install martell ventures growth os
Pink skirt project
Monetization pathway optimization
Ai & automation low-touch growth loops
Saas academy demand generation engine
Improve funnels and conversion workflows
Build conversion dashboards
Growth experiments across portfolio companies
Growth tech stack instrumentation

Hiring Activity

Accelerating70 roles · 30 in 30d

Department

Marketing

Sales

Design

Executive

Engineering

Ops

Support

Creative

Seniority

Mid

Senior

Lead

Junior

Director

Manager

Notable leadership hires: Business Lead, AI Technical Lead

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About Martell Media

Martell Media produces business content, coaching, and frameworks for entrepreneurs and SaaS founders. The company distributes across multiple channels—video, podcast, newsletter, social media—reaching millions with actionable insights on growth, productivity, mindset, and fitness. The broader Martell ecosystem includes Martell Ventures, an investment portfolio company, allowing Martell Media to serve founders at multiple lifecycle stages (pre-launch through scaling). Based in Kelowna, BC, the 11–50-person team combines in-house production, sales, and marketing with platform partnerships and affiliate channels. Revenue models appear to span content monetization, coaching services, and portfolio-company support.

HeadquartersKelowna, British Columbia

Company Size11–50 employees

Founded2019

Hiring MarketsCanada, United States

Frequently Asked Questions

What is Martell Media's tech stack?

Martell Media uses Loom, Vidyard, and Adobe Premiere Pro for video production; YouTube, TikTok, LinkedIn, X, and Instagram for distribution; HubSpot and Salesforce for CRM; Zapier and Make for automation; and ChatGPT, Claude, and Gemini for AI features. Node.js, TypeScript, and Vue power internal tools.