Digital-first news and entertainment network reaching 90M+ monthly viewers
New York Post operates a multi-platform media business spanning print, digital, video, social, and podcasts with 90M+ monthly viewers and 313M monthly video views. Heavy hiring in marketing (30 roles) and media production (27 roles) over the past month reflects aggressive push into video franchises, newsletter growth, and audience optimization—projects that require constant A/B testing and predictive modeling of article performance. Stack centers on WordPress, Parse.ly, Chartbeat, and Google Analytics for editorial workflow and audience analytics.
New York Post is a 220-year-old media company and digital network built around four main brands: the flagship New York Post (news and sports), Page Six (celebrity and entertainment), Decider (streaming discovery), and Alexa (luxury lifestyle print). The company publishes daily print editions seven days per week while scaling digital video, podcast, affiliate commerce, and membership products like Post Sports+. Active expansion into California coverage and Washington DC commercial presence signals geographic growth, while ongoing focus on homepage optimization, headline A/B testing, and newsletter engagement reflects competitive pressure to sustain audience growth in a crowded digital media landscape.
WordPress for publishing, Parse.ly and Chartbeat for audience analytics, Google Analytics/GA4 and Looker for performance tracking, Adobe Creative Suite (Premiere Pro, Photoshop, After Effects, InDesign) for production, and Tableau and Power BI for internal dashboards.
Video franchise development, newsletter portfolio growth, homepage and headline optimization, predictive models for article performance, live sports shows, push notification campaigns, and expansion of the Alexa luxury brand—alongside geographic expansion into California and Washington DC.
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