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Ctruh Tech Stack

AI-powered XR commerce platform with browser-native 3D streaming

Software Development Bengaluru, Karnataka 11–50 employees Founded 2022 Privately Held

Ctruh builds infrastructure for immersive commerce using a proprietary AI engine (VersaAI) that generates 3D assets from text/images and a patented 3D rendering engine optimized for 4K/8K streaming in-browser. The stack reveals a full-stack web-native approach (Node.js + React + Next.js + GraphQL) paired with heavy infrastructure scaling (Kubernetes, Redis, Elasticsearch, AWS Lambda) — currently grappling with 3D processing workloads, multi-tenant isolation, and frontend performance at scale. Leadership hiring and sales-function expansion signal a shift from product-led building toward enterprise go-to-market.

Tech Stack 51 technologies

What Ctruh Is Building

Challenges

  • Scaling high-performance web applications
  • Scaling infrastructure for millions of 3d experiences
  • Handling massive 3d processing workloads
  • Architecting multi-tenant data isolation
  • Performance bottlenecks
  • Scaling frontend performance
  • Core web vitals
  • Scaling core systems
  • Technical debt
  • Building revenue organization from 0 to 1

Active Projects

  • Sales strategy & market expansion
  • Forecasting, reporting & crm
  • 3d asset processing pipelines
  • Real-time collaboration features
  • Distributed job workers
  • Frontend architecture development
  • Design systems
  • Frontend platform tooling
  • Versaai engine
  • Real-time rendering pipeline

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Engineering
10
Design
2
Executive
1
Sales
1

Seniority

Senior
8
Director
3
C-Level
1
Manager
1
Mid
1

Notable leadership hires: Business Head

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About Ctruh

Ctruh, founded in 2022 and based in Bengaluru, develops a no-code platform for creating and deploying immersive XR experiences in commerce. The product combines two core technical systems: VersaAI, which converts text and images into production 3D assets on-demand, and a performance-optimized 3D engine capable of streaming high-fidelity experiences directly in browsers without app downloads. The platform targets brands and enterprises building virtual stores, AR try-ons, interactive product pages, and mixed-reality advertising. At 11–50 employees, the company is actively scaling engineering and design capacity while establishing sales and leadership functions.

HeadquartersBengaluru, Karnataka
Company Size11–50 employees
Founded2022
Hiring MarketsIndia

Frequently Asked Questions

What is Ctruh's core product?

Ctruh offers an AI-powered XR commerce studio combining VersaAI (text-to-3D asset generation) and a patented 3D engine for streaming 4K/8K experiences in-browser across web, mobile, and XR devices. The platform enables no-code creation of virtual stores, AR try-ons, and interactive product discovery.

What tech stack does Ctruh use?

Frontend: React, Next.js, TypeScript, Tailwind CSS, Redux, Zustand. Backend: Node.js, Express.js, GraphQL. Data: MongoDB, Elasticsearch, Algolia, Redis. Infrastructure: AWS (Lambda, RDS, EC2), Kubernetes, Docker, Terraform. E-commerce integrations: Shopify, WooCommerce, Magento.

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