CriticalRiver Inc. Tech Stack

Enterprise modernization consultant for Salesforce, Oracle, and cloud transformations

IT Services and IT Consulting Pleasanton, California (CA) 501–1,000 employees Founded 2014 Privately Held

CriticalRiver is a consulting and implementation firm focused on Salesforce, Oracle, and NetSuite deployments for mid-market and enterprise clients in energy, financial services, and manufacturing. The tech stack reveals a data-engineering backbone (Snowflake, dbt, Apache Airflow, Fivetran, BigQuery) paired with heavy Salesforce footprint (Marketing Cloud, Analytics Cloud, Einstein, Community Cloud, Gainsight), suggesting the firm is shifting from traditional ERP consulting toward analytics-driven customer operations and data modernization. Hiring velocity is accelerating with data roles leading (3 of 8 open positions), a signal they're scaling internal data capabilities to support client implementations.

Tech Stack 45 technologies

Core Stackdbt Snowflake Apache Airflow Python AWS Fivetran Atlan BigQuery JavaScript Salesforce Gainsight Jira AWS Glue Terraform SQL IAM AWS PrivateLink Google Analytics 4 Google Tag Manager Salesforce Marketing Cloud Salesforce Analytics Cloud HTML CSS Salesforce Community Cloud Salesforce Einstein AWS EMR Embedded Linux Yocto OpenEmbedded C+15 more

What CriticalRiver Inc. Is Building

◆Challenges

Friction points
Improving salesforce performance
Improving data process performance

▲Active Projects

Ga4 configuration and optimization
Integration of ga with salesforce crm
Custom dashboard development using salesforce crm analytics
Salesforce community enhancement
Salesforce gainsight implementation
Einstein ai automation
Salesforce backlog prioritization
User adoption marketing materials
Usage metrics analysis

Hiring Activity

Accelerating8 roles · 5 in 30d

Department

Data

Engineering

Product

Sales

Seniority

Senior

Mid

Junior

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About CriticalRiver Inc.

CriticalRiver Inc., founded in 2014 and based in Pleasanton, California, is a privately held consulting firm with 501–1,000 employees serving enterprise clients across energy and utilities, financial services, manufacturing, high tech, and non-profits. The firm provides implementation, managed services, and strategic consulting across Salesforce, Oracle (EBS and Utilities Applications), and NetSuite platforms, with growing capabilities in cloud transformation, AI, RPA, and IoT. CriticalRiver operates globally with active hiring in the United States, Brazil, India, Costa Rica, and Canada, and focuses on helping clients automate processes and improve operational efficiency through technology consulting and next-generation solution delivery.

HeadquartersPleasanton, California (CA)

Company Size501–1,000 employees

Founded2014

Hiring MarketsBrazil, India, United States, Costa Rica, Canada

Frequently Asked Questions

What technology stack does CriticalRiver use?

CriticalRiver uses Snowflake, dbt, Apache Airflow, and Fivetran for data pipelines; Salesforce (Marketing Cloud, Analytics Cloud, Einstein, Community Cloud) for customer operations; AWS (including Glue, EMR, IAM, PrivateLink) for infrastructure; and BigQuery, Atlan, and Gainsight for analytics and customer success.

Is CriticalRiver hiring data engineers?

Yes. CriticalRiver has 3 open data roles out of 8 total positions, with 5 of 8 at senior level. Hiring is accelerating across the United States, Brazil, India, Costa Rica, and Canada.