Collective Measures | Media & Analytics Tech Stack

Employee-owned media agency focused on full-funnel strategy and measurement

Advertising Services Minneapolis, MN 51–200 employees Founded 2005 Privately Held

Collective Measures operates as a full-funnel media agency built around analytics and consumer intent modeling, anchored in a Google Analytics + Tableau + Meta/LinkedIn/The Trade Desk tech spine. The hiring mix—weighted toward marketing roles with minimal data headcount—and active pain points around revenue retention and bidding optimization suggest the agency is scaling service delivery while facing margin pressure from labor-intensive optimization work. The Practix platform rollout indicates internal tooling investment to automate or streamline those workflows.

Tech Stack 19 technologies

Core StackGoogle Analytics AWS Tableau Monday.com The Trade Desk Meta Instagram Twitter LinkedIn Snapchat YouTube Excel Google Bing Pinterest Google Merchant Center Adobe MediaRadar Amazon DSP

What Collective Measures | Media & Analytics Is Building

◆Challenges

Revenue retention
Conversion rate optimization
Bidding optimizations
Reduce rework
Streamline processes

▲Active Projects

New practix features rollout

Hiring Activity

Accelerating8 roles · 4 in 30d

Department

Marketing

Data

Seniority

Director

Junior

Senior

Mid

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About Collective Measures | Media & Analytics

Collective Measures is an employee-owned media agency serving mid-market and enterprise brands across paid media, search, content, and measurement. Founded in 2005 and based in Minneapolis, the firm combines media strategy expertise with data science and analytics capabilities to design full-funnel campaigns and extract actionable insights from complex marketing data. The agency works across Google, Meta, LinkedIn, The Trade Desk, Amazon DSP, and other demand-side platforms, using Tableau and Google Analytics to report and optimize performance. As a 100% employee-owned company, leadership has maintained a deliberate, outcomes-focused approach to client work and internal operations.

HeadquartersMinneapolis, MN

Company Size51–200 employees

Founded2005

Hiring MarketsUnited States

Frequently Asked Questions

What marketing platforms does Collective Measures use?

The agency operates across Google Analytics, Meta, Instagram, LinkedIn, Twitter, Snapchat, YouTube, The Trade Desk, Amazon DSP, and Google Merchant Center, with Tableau and Adobe for analytics and reporting.

Where is Collective Measures located?

Headquarters in Minneapolis, MN. The company has 51–200 employees and is privately held and 100% employee-owned.