AI-powered chat commerce platform for SMS, WhatsApp, and customer engagement
Clickatell operates a messaging and chat commerce platform built on Salesforce, WhatsApp Business API, and a data stack spanning Kafka, Spark, and PostgreSQL. The hiring mix is sales-heavy (5 roles) with meaningful investment in data (3) and engineering (2), reflecting a go-to-market expansion phase. Active projects show a dual focus: shipping new products while managing a transition away from legacy SMS—a shift toward higher-margin chat and AI-driven channels.
Notable leadership hires: New Business Director, Technical Team Lead
Clickatell enables businesses to engage customers and drive transactions through chat, SMS, and WhatsApp. The platform integrates messaging channels with AI-powered commerce features, targeting global mid-market and enterprise brands. Founded in 2000, the company is headquartered in Downtown Redwood City with regional offices in Canada, South Africa, and Nigeria. Current operational priorities include scaling new product adoption, modernizing data pipelines with medallion architecture, and expanding WhatsApp and SMS channel services while sunsetting older SMS products.
Clickatell's core stack includes Salesforce (CRM), WhatsApp Business API, AWS (compute/messaging via SQS), PostgreSQL and Redis (data), Kafka (streaming), and Apache Spark with Hadoop for batch processing. They recently adopted GitHub Copilot for development.
Current projects include new product introductions, scalable batch and streaming data pipelines (medallion architecture), SMS and WhatsApp channel platform development, and managing end-of-life for legacy SMS products while improving customer onboarding and contract renewal management.
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