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Clickatell Tech Stack

AI-powered chat commerce platform for SMS, WhatsApp, and customer engagement

Software Development Downtown Redwood City, California 201–500 employees Founded 2000 Privately Held

Clickatell operates a messaging and chat commerce platform built on Salesforce, WhatsApp Business API, and a data stack spanning Kafka, Spark, and PostgreSQL. The hiring mix is sales-heavy (5 roles) with meaningful investment in data (3) and engineering (2), reflecting a go-to-market expansion phase. Active projects show a dual focus: shipping new products while managing a transition away from legacy SMS—a shift toward higher-margin chat and AI-driven channels.

Tech Stack 23 technologies

Core StackSalesforce Python AWS HubSpot Google Analytics Apache Spark Hadoop Java GitHub Copilot PostgreSQL Redis Kafka WhatsApp Azure GCP Meta Twitter LinkedIn AWS EMR Hive SQL AWS SQS WhatsApp Business API

What Clickatell Is Building

Challenges

  • Forecasting revenue accuracy
  • Acquiring new enterprise clients
  • Transitioning legacy sms customers
  • Improving pipeline reliability
  • Reducing friction for analytics
  • Reducing churn
  • Meeting ambitious growth targets
  • Minimizing churn
  • Expanding account value
  • Growing sms and whatsapp channel services

Active Projects

  • New product introductions
  • Scalable batch and streaming pipelines
  • New business acquisition
  • Sales strategy development
  • Customer portfolio development
  • Contract renewal management
  • Seamless onboarding and product adoption
  • Sms and whatsapp channel platform development
  • Eol process for legacy sms products
  • Medallion architecture data pipelines

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Sales
5
Data
3
Engineering
2
Product
2
Finance
1

Seniority

Senior
5
Manager
4
Director
2
Lead
2

Notable leadership hires: New Business Director, Technical Team Lead

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About Clickatell

Clickatell enables businesses to engage customers and drive transactions through chat, SMS, and WhatsApp. The platform integrates messaging channels with AI-powered commerce features, targeting global mid-market and enterprise brands. Founded in 2000, the company is headquartered in Downtown Redwood City with regional offices in Canada, South Africa, and Nigeria. Current operational priorities include scaling new product adoption, modernizing data pipelines with medallion architecture, and expanding WhatsApp and SMS channel services while sunsetting older SMS products.

HeadquartersDowntown Redwood City, California
Company Size201–500 employees
Founded2000
Hiring MarketsSouth Africa, Canada

Frequently Asked Questions

What tech stack does Clickatell use?

Clickatell's core stack includes Salesforce (CRM), WhatsApp Business API, AWS (compute/messaging via SQS), PostgreSQL and Redis (data), Kafka (streaming), and Apache Spark with Hadoop for batch processing. They recently adopted GitHub Copilot for development.

What is Clickatell working on?

Current projects include new product introductions, scalable batch and streaming data pipelines (medallion architecture), SMS and WhatsApp channel platform development, and managing end-of-life for legacy SMS products while improving customer onboarding and contract renewal management.

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