Clever Advertising Tech Stack
Performance marketing agency for iGaming operators with proprietary campaign tech
Clever Advertising runs a performance marketing agency for tier-one iGaming operators across six global offices, structured around revenue-share and CPA models with zero upfront fees. The tech stack reveals a dual operating model: marketing-heavy (Google Ads, Facebook Ads Manager, Meta integrations, Looker Studio for attribution) paired with infrastructure and compliance tooling (Fortinet, Checkpoint, Azure Entra ID, ISO 27001 work)—a pattern that matches their stated focus on proprietary compliance dashboards and real-time campaign optimization. Active hiring across data, finance, and ops, combined with projects around medallion data pipelines and payment automation, suggests they're consolidating internal systems as they scale affiliate and paid-social operations.
Tech Stack 25 technologies
What Clever Advertising Is Building
◆Challenges
- Eliminating technical debt
- Modernizing legacy batch-update systems
- Maintaining financial integrity
- Ensuring compliance with accounting standards
- Ensuring iso27001 compliance
- Vendor management and sla compliance
- Network infrastructure stability
- Process automation
- Liquidity management
- Risk mitigation
▲Active Projects
- Medallion data pipeline framework
- Multi-cloud orchestration strategy
- Process automation and improvements within the accounting function
- External audit support
- Network security standard implementation
- Access control device deployment
- User acquisition paid media strategy
- A/b testing of creatives and bidding strategies
- Growth opportunity identification
- Implementation of treasury management systems (tms) and payment automation
