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Cetera Financial Group Tech Stack

Independent broker-dealer network providing wealth management and advisory services

Financial Services San Diego , CA 1,001–5,000 employees Privately Held
cetera.com LinkedIn

Cetera Financial Group operates a network of independent retail investment firms and broker-dealers regulated by FINRA/SIPC and the SEC. The tech stack emphasizes enterprise Microsoft tooling (365 Defender, Entra ID, Intune), Salesforce for client relationship management, and financial-specific platforms like Docupace, Envestnet, and Blackline — reflecting a compliance-heavy, advisor-support-oriented business. Active hiring is concentrated in sales (30 roles) and finance (29), with accelerating velocity, signaling growth tied to assets under management expansion and advisor recruitment.

Tech Stack 68 technologies

Core StackAWS Salesforce Airtable Jira Intune Microsoft Exchange Marketo Oracle Tableau .NET Microsoft 365 Defender Salesforce Marketing Cloud Google Analytics 4 Apple Maps iOS Android Azure Entra ID OneDrive Delta Sharing Adobe Docupace NFS Visio Envestnet Adobe Experience Cloud Blackline Alteryx Essbase Oracle Hyperion AWS Bedrock+38 more

What Cetera Financial Group Is Building

◆Challenges

  • Compliance with regulatory laws
  • Advisor retention
  • Improving trading process efficiency
  • Growing assets under management
  • Accelerating insurance adoption
  • Increasing advisor utilization of insurance products
  • Scaling marketing automation
  • Modernizing marketing technology stack
  • Data privacy compliance
  • Complex client issues

▲Active Projects

  • Curate value line driver focused one-to-many webinars for tier 2 & 3 advisors
  • Client events coordination
  • Targeted recruiting campaigns
  • Acquisition integration
  • Recruiting process enhancements
  • Platform oversight and due diligence
  • Advisor education and engagement initiatives
  • Sales campaigns aligned with firmwide strategic priorities
  • Martech stack expansion roadmap
  • Cetera.com modernization initiative

Hiring Activity

Accelerating110 roles · 90 in 30d

Department

Sales
30
Finance
29
Support
15
Ops
14
Legal
5
Marketing
4
Compliance
3
Security
2

Seniority

Mid
46
Senior
35
Junior
15
Manager
9
Director
1
Staff
1
VP
1

Notable leadership hires: Chief Compliance Officer

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About Cetera Financial Group

Cetera Financial Group is a San Diego-based network of FINRA/SIPC-registered independent retail firms and investment advisers serving financial professionals, institutions, and individual investors. The company provides brokerage services, wealth management, financial advisory, financial planning, and compliance infrastructure to support independent advisors and their clients. With 1,001–5,000 employees across the United States and Canada, Cetera operates a multi-entity structure including Cetera Advisors LLC, Cetera Wealth Services LLC, Cetera Investment Services LLC, and Cetera Investment Management LLC. The organization delivers technology platforms, compliance tooling, market intelligence, and client-service infrastructure designed to enable advisor productivity and regulatory adherence.

HeadquartersSan Diego , CA
Company Size1,001–5,000 employees
Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Cetera Financial Group use?

Cetera's stack centers on Microsoft enterprise tools (365 Defender, Entra ID, Intune, Exchange), AWS cloud, Salesforce CRM, and fintech-specific platforms including Docupace, Envestnet, Blackline, and Oracle Hyperion. Analytics tooling includes Tableau, Alteryx, and Google Analytics 4.

What are Cetera Financial Group's main challenges?

Key internal challenges include regulatory compliance, advisor retention, trading process efficiency, growing assets under management, and scaling marketing automation. The company is modernizing its martech stack and cetera.com platform while focusing on advisor education and insurance product adoption.

How this profile is built

Cetera Financial Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.