celebrate company Tech Stack

Personalized stationery and photo products with integrated digital-to-print services

Manufacturing Gilching, Bayern 501–1,000 employees Founded 2021 Privately Held

Celebrate operates a vertically integrated stationery and photo-products business spanning design, cloud services, printing, and fulfillment across five European locations. The tech stack is frontend-heavy (React, React Native, TypeScript) with modern testing and observability (Testmo, OpenTelemetry, Grafana), and the company is actively building AI automation tooling (OpenAI, Anthropic, n8n) while tackling legacy modernization — a pattern typical of older e-commerce or manufacturing platforms transitioning to cloud-native architectures. Engineering-led hiring and a project backlog focused on configurators, CI/CD stability, and process automation suggest operational scaling challenges around production reliability and cross-system integration.

Tech Stack 25 technologies

Core StackPlaywright JavaScript TypeScript GitHub Actions Postman React Node.js AWS Grafana OpenTelemetry OpenAI n8n Anthropic Python React Native Redux Jest Figma Testmo HTML CSS SQL Google Sheets Testing Library Git

What celebrate company Is Building

◆Challenges

Connecting fragmented systems
Cross-functional process inefficiencies
Strengthening web application reliability
Improving test coverage
Legacy system modernization
Production stability
Growing printing production
Maintaining print quality

▲Active Projects

Use case portfolio prioritization
E2e automation suite
Ci/cd pipeline stability
Cards configurator
New product integration
Ai-driven automation platform
Process discovery and mapping initiative
Configurator platform services
Legacy system modernization
Ai-driven automation and agent development

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Engineering

Manufacturing

Product

Seniority

Senior

Manager

Mid

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About celebrate company

Celebrate produces personalized stationery, greeting cards, photo books, and custom print products under six brands (Kartenmacherei, Faireparterie, Rosemood, Mintkind, Celebrate Apps, and Celebrate Digital Printing). The company was founded in 2021 as a consolidation of Kartenmacherei (established 2010) and now operates across Germany and France with approximately 500 employees across five locations. The business model integrates the full value chain: customer-facing photo cloud and design tools (Celebrate Photo, Celebrate Print), in-house digital printing, and logistics. Revenue is driven by B2C e-commerce (wedding invitations, photo books, calendars, posters) and corporate gifting, with sales concentrated in German and French markets.

HeadquartersGilching, Bayern

Company Size501–1,000 employees

Founded2021

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Celebrate company use?

Frontend: React, React Native, TypeScript, JavaScript, HTML, CSS. Backend: Node.js, Python, SQL. Infrastructure: AWS, GitHub Actions. Testing: Playwright, Jest, Testing Library, Testmo. Observability: Grafana, OpenTelemetry. Automation: n8n, OpenAI, Anthropic. Design: Figma.

What is Celebrate company working on?

Core initiatives include e2e automation suite, CI/CD pipeline stability, legacy system modernization, cards and configurator platforms, new product integration, process discovery mapping, and AI-driven automation and agent development. Pain points center on system fragmentation, cross-functional inefficiencies, test coverage, and production stability.