Catalina Marketing France Tech Stack

Shopper intelligence and 1-to-1 retail activation across 9,000 points of sale

Advertising Services Boulogne-Billancourt, Boulogne-Billancourt 51–200 employees Founded 1994 Privately Held

Catalina Marketing France operates a retail media and shopper-intelligence business spanning physical and digital channels. The tech stack—Snowflake, dbt, Kafka, PostgreSQL, React, Next.js—reveals a data-driven architecture built for real-time analytics and streaming pipelines. Active projects show heavy investment in medallion architecture, golden data models, and Kafka-to-Snowflake ingestion, while pain points cluster around revenue retention, financial consolidation, and compliance—typical scaling challenges for a mid-sized European CPG-retail player.

Tech Stack 25 technologies

Core StackSnowflake Kafka GitHub Copilot React Next.js Ruby on Rails Docker Kubernetes PostgreSQL ADP Canva Kotlin Python Databricks dbt Core Git ChatGPT SQL Azure Excel PowerPoint Meta Instagram Android Apple

What Catalina Marketing France Is Building

◆Challenges

Increasing revenue for key accounts
Retaining key accounts
Consolidating multi-country financial results
Optimizing invoice recovery speed
Client account reconciliation
Revenue recognition compliance
Strengthening employer brand
Improving onboarding experience
Secure and grow partnerships
Increase revenue for client accounts

▲Active Projects

Cross-sell/up-sell opportunity identification
School recruitment events
Employer brand projects
Kafka to snowflake streaming pipeline
Medallion architecture implementation
Revenue recognition compliance project
Golden data model
Transactional data ingestion pipelines
Data contracts and analytical models
Real-time data warehouse for analytics

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Data

Retail

Finance

Marketing

Sales

Engineering

Product

Seniority

Mid

Intern

Senior

Junior

Manager

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About Catalina Marketing France

Catalina Marketing France is a subsidiary of Catalina Marketing Corporation, headquartered in Boulogne-Billancourt. The company specializes in shopper behavior analysis and personalized 1-to-1 marketing activation across a network of approximately 9,000 retail points of sale in France. Operations span CPG, retail media, e-commerce, and digital channels. The business serves mid-market CPG brands and retail partners; the global parent operates across 300+ employees in Europe with 160 in France. Hiring is concentrated in data and retail roles, with accelerating velocity across France.

HeadquartersBoulogne-Billancourt, Boulogne-Billancourt

Company Size51–200 employees

Founded1994

Hiring MarketsFrance

Frequently Asked Questions

What tech stack does Catalina Marketing France use?

Snowflake, dbt Core, Kafka, PostgreSQL, React, Next.js, Ruby on Rails, Docker, Kubernetes, Azure, Python, Databricks, SQL, and GitHub Copilot for development.

What is Catalina Marketing France working on?

Real-time data warehouse build (Kafka-to-Snowflake pipeline), medallion architecture and golden data models, revenue recognition compliance, transactional data ingestion, and cross-sell/up-sell opportunity identification.