Brown-Forman Tech Stack

Global spirits producer with 155+ years of brand heritage

Beverage Manufacturing Louisville, KY 5,001–10,000 employees Founded 1870 Public Company

Brown-Forman is a publicly traded spirits manufacturer operating a multinational enterprise tech stack—SAP, Salesforce, Workday, plus a modern data layer (Snowflake, BigQuery, Spark, Airflow)—built to manage 170+ countries of distribution and a portfolio of premium brands. The hiring mix skews heavily toward sales (71 roles) and marketing (28), with minimal engineering (4) and data (4) teams, reflecting a distribution and brand-led business model rather than a product or platform-centric one. Active pain points around demand forecasting, data integrity, and SOX compliance suggest the company is wrestling with supply-chain predictability and financial control at scale.

Tech Stack 48 technologies

Core StackTableau SAP Salesforce Workday AWS Redshift BigQuery Snowflake Hadoop Apache Spark Apache NiFi Apache Airflow Python Java Scala Microsoft Office Google Workspace Coupa Concur Cloudera SAP BW BusinessObjects Google Excel CorelDRAW Word PowerPoint SQL Azure GCP+18 more

What Brown-Forman Is Building

◆Challenges

Ensuring sox compliance
Meeting sales targets
Optimizing promotional roi
Data integrity
Driving sales growth in luxury market
Accurate demand forecasting
Conquering on-trade market
Expanding portfolio presence
Cost savings
Maintaining product catalog accuracy

▲Active Projects

Automated reporting solutions via tableau
Brand health monitor
Category strategy implementation
Opening and closing of traditional channel sales points
Development of new financial systems and tools
Strategic commercial activity calendar
Annual it audit plan implementation
Digital marketing campaigns
Portfolio strategy for super premium spirits in cz/sk
Yearly media strategy development

Hiring Activity

Accelerating160 roles · 70 in 30d

Department

Sales

Marketing

Finance

Ops

Logistics

Data

Engineering

Seniority

Senior

Mid

Manager

Junior

Lead

Director

Intern

Notable leadership hires: Head of Finance, Category Sourcing Lead

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About Brown-Forman

Brown-Forman is a publicly traded global spirits company headquartered in Louisville, Kentucky, with approximately 5,000 employees worldwide. The company sells premium and super-premium spirits across multiple brand families and price tiers to distributors, retailers, and on-trade venues in more than 170 countries. Its operational scope spans production, supply-chain logistics, brand marketing, and direct sales across diverse geographies and regulatory environments. Current project work centers on modernizing financial systems, automating reporting, brand health monitoring, and refining portfolio and media strategy—typical of a maturing enterprise managing legacy systems alongside digital transformation.

HeadquartersLouisville, KY

Company Size5,001–10,000 employees

Founded1870

Hiring MarketsJapan, Taiwan, Thailand, Poland, United States, India, Spain, Mexico

Frequently Asked Questions

What countries does Brown-Forman hire in?

Brown-Forman actively recruits across 22+ countries including the United States, Japan, Taiwan, Thailand, Mexico, India, the United Kingdom, Poland, Spain, and others, reflecting its global distribution footprint.

What is Brown-Forman's tech stack?

Core enterprise systems (SAP, Salesforce, Workday, Coupa), analytics and BI (Tableau, Snowflake, BigQuery, Redshift), and big-data processing (Hadoop, Spark, Airflow, NiFi). No recent adopting or replacing initiatives are recorded.