Brandwatch Tech Stack

Social listening and media management platform for brand teams

Software Development London, United Kingdom 501–1,000 employees Privately Held

Brandwatch combines consumer intelligence and social media management into a single product for enterprise brand and marketing teams. The stack spans Java, PostgreSQL, MongoDB, and Kafka — a pattern typical of high-throughput data ingestion and real-time processing — paired with Salesforce and sales intelligence tools (Salesloft, Cognism, Gong), indicating a sales-led motion with heavy focus on pipeline acceleration. Active hiring across sales, engineering, and support in eight countries, coupled with internal projects around APAC enterprise pipeline development and infrastructure upgrades, suggests the company is scaling both sales capacity and operational reliability to address their own pain points around system uptime and customer adoption.

Tech Stack 66 technologies

Core StackJava PostgreSQL MongoDB Redis Apache Kafka Docker Kubernetes Salesloft Salesforce Gong JavaScript TypeScript Angular Jira Trello AWS Python Terraform CloudFormation Ansible Puppet LinkedIn Cognism Microsoft Project Azure GCP Wireshark SNMP VPC VPN+35 more

What Brandwatch Is Building

◆Challenges

Short and dynamic sales cycles
System reliability
Upsell opportunities
Challenging sales environment
Optimising social media content strategy
Improving social media performance
Maintaining backend stack
Low customer adoption
Minimizing downtime
High availability and optimal performance

▲Active Projects

Direct enterprise pipeline development in apac
Api development
Co-develop go-to-market strategies with local partners
Paid content management across social media networks
Evaluation and selection of benefits providers
Infrastructure upgrades
Platform enhancements
Software releases
Scalable network solutions design
New networking technologies integration

Hiring Activity

Steady40 roles · 15 in 30d

Department

Sales

Engineering

Support

Finance

Product

Data

Design

Seniority

Senior

Mid

Junior

Manager

Director

Staff

Lead

Notable leadership hires: Account Director

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About Brandwatch

Brandwatch is a consumer intelligence and social media management platform built for mid-market and enterprise brand, marketing, and social teams. The product spans three functional areas: consumer intelligence (trend monitoring and brand/market analysis), social media management (content discovery, audience engagement, multi-channel posting), and influencer relationship management. The company operates at 501–1,000 employees across offices in the United Kingdom, United States, Australia, Germany, Bulgaria, Hungary, Denmark, and Singapore. Technical infrastructure runs on Java and PostgreSQL for core services, with Kafka for event streaming and Kubernetes for orchestration, supporting real-time processing of social data at scale.

HeadquartersLondon, United Kingdom

Company Size501–1,000 employees

Hiring MarketsGermany, Bulgaria, United Kingdom, Singapore, Hungary, Australia, United States, Denmark

Frequently Asked Questions

What technology does Brandwatch use?

Core stack includes Java, PostgreSQL, MongoDB, Redis, and Apache Kafka. Infrastructure runs on AWS, Azure, and GCP with Kubernetes and Terraform. Frontend uses Angular, TypeScript, and JavaScript. Sales and CRM tooling include Salesforce, Salesloft, and Cognism.

Where is Brandwatch expanding?

Active hiring across eight countries: United Kingdom, United States, Australia, Germany, Bulgaria, Hungary, Denmark, and Singapore. Current projects include direct enterprise pipeline development in APAC and go-to-market strategy work with local partners.