Breakthru Beverage Group Tech Stack

Leading North American beverage distributor modernizing operations and data infrastructure

Wholesale Cicero, Illinois 5,001–10,000 employees Founded 1922 Privately Held

Breakthru Beverage operates a large-scale wholesale distribution network across 16 U.S. and Canadian markets, with a tech stack anchored in SAP, Snowflake, and enterprise data tools. The hiring surge is overwhelmingly sales-driven (102 of 158 active roles), paired with active projects around data modernization, warehouse standardization, and routing optimization—indicating a push to rationalize logistics costs and improve supply-chain visibility while scaling territory coverage.

Tech Stack 31 technologies

Core StackAWS Zscaler Splunk Power BI SAP Snowflake dbt Terraform Workday Oracle SQL Server Azure BeyondTrust Azure Entra ID SAP ECC Taleo Hyperion Essbase CMMS forklift POS Concur SQL Server Integration Services SQL Server Reporting Services Crystal Reports Visio Forklift SAP Fiori Salsify Winshuttle RPA+1 more

What Breakthru Beverage Group Is Building

◆Challenges

Increasing share and velocity of assigned category
Account receivables
Warehouse process standardization
Labor productivity improvement
Overall operating cost reduction
Maximizing sales of supplier brands
Modernizing data foundations
Filling open territories
Reducing product breakage
Real-time market insights

▲Active Projects

Modern snowflake data platform
High-end consumer activations
Training modules
Transportation standardization initiative
Enterprise data architecture
Account opening initiatives
New brand launches
Routing optimization project
Warehouse standardization initiative
Zero trust security implementation

Hiring Activity

Accelerating160 roles · 130 in 30d

Department

Sales

102

Ops

Operations

Security

Data

Engineering

Finance

Seniority

Junior

Mid

Director

Manager

Senior

Notable leadership hires: Sales Director

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About Breakthru Beverage Group

Breakthru Beverage is one of the largest spirits, wine, beer, and non-alcoholic beverage distributors in North America, operating across 16 markets with a team of nearly 10,000 associates. The company delivers branded products to retail, convenience, bar, and restaurant customers across the United States and Canada, with annual sales exceeding $8.6 billion. Operations are underpinned by SAP (ECC and Fiori), Snowflake for data analytics, and a wide set of legacy and emerging tools spanning HR, logistics, POS, and financial systems. Recent focus areas include warehouse process standardization, labor productivity gains, and enterprise data architecture modernization.

HeadquartersCicero, Illinois

Company Size5,001–10,000 employees

Founded1922

Hiring MarketsUnited States, Canada, Peru

Frequently Asked Questions

What tech stack does Breakthru Beverage use?

Primary systems include SAP (ECC, Fiori), Snowflake, Azure, AWS, Workday, Power BI, and Splunk. Supporting tools span Salsify (product data), Concur (expense), Oracle, SQL Server, and various supply-chain and POS platforms.

Where is Breakthru Beverage headquartered?

The company maintains dual headquarters in New York, NY and Cicero, Illinois. It operates across 16 markets in North America with a team of nearly 10,000 employees.

How this profile is built

Breakthru Beverage Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.