echoloc/ Companies/ Breakthru Beverage Group

Company profile

Breakthru Beverage Group Tech Stack

Beverage wholesale distribution of spirits, wine and beer across North America

Wholesale Cicero, Illinois 5,001–10,000 employees Founded 1922 Privately Held

Breakthru Beverage Group is a family-owned beverage wholesaler built on an SAP S/4HANA, Snowflake and Salesforce core, with Samsara supporting fleet operations. Hiring is accelerating and overwhelmingly sales-led, while a parallel security push (Zscaler, BeyondTrust, CIEM, CSPM) accompanies an active migration of Azure workloads to AWS, which points to a cloud consolidation underway behind the route-to-market engine.

Tech Stack 36 technologies

Core StackSAP SAP S/4HANA Snowflake AWS Salesforce Workday Power BI Oracle Zscaler Splunk Terraform Python Go SQL Server Samsara CMMS Hyperion Azure BeyondTrust CSPM DLP CIEM SAP Master Data Governance SAP Fiori Salsify Winshuttle Concur SQL Server Integration Services SQL Server Reporting Services Crystal Reports+5 more

ReplacingAzure SAP S/4HANA Cloud

What Breakthru Beverage Group Is BuildingChallenges and projects from their job posts

◆Challenges

Growing share and velocity of supplier brands
Filling open territories and expanding in Wisconsin
Secure cloud adoption and security platform integration
Improving service levels
Reducing waste and operating cost

▲Active Projects

Azure to AWS workload migration
Zero trust security implementation
Enterprise application integration
Account openings and sales blitzes
High-end consumer activations
Training modules and career framework rollout

Hiring Activity

Accelerating250 roles · 140 in 30d

Department

Sales

178

Ops

Security

Engineering

Operations

Data

Finance

Seniority

Mid

Junior

Manager

Director

Senior

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About Breakthru Beverage Group

Breakthru Beverage Group distributes spirits, wine, beer and non-alcoholic brands to retail, convenience, bar and restaurant accounts in the United States, and operates as a broker in Canada. Founded in 1922 and privately held, the company is headquartered in Cicero, Illinois, with a presence in New York, and employs between 5,001 and 10,000 people. It operates across 16 markets and hires in both the United States and Canada. Core functions span sales and marketing, operations and logistics.

HeadquartersCicero, Illinois

Company Size5,001–10,000 employees

Founded1922

Hiring MarketsUnited States, Canada

Frequently Asked Questions

What tech stack does Breakthru Beverage Group use?

Breakthru runs SAP S/4HANA with SAP Fiori and Master Data Governance, Snowflake, Salesforce, Workday, Power BI, Samsara, Concur and Salsify, on AWS infrastructure with Terraform.

Is Breakthru Beverage Group moving from Azure to AWS?

Yes. Job posts reference migrating Azure workloads to AWS, and Azure is flagged as a technology being replaced, alongside security work in Zscaler, BeyondTrust and cloud posture tooling.

Is Breakthru Beverage Group hiring in sales?

Yes. Sales dominates its hiring, which is accelerating, with roles focused on filling open territories, account openings and supplier brand growth across the United States and Canada.

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How this profile is built

Breakthru Beverage Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.