Breakthru Beverage Group Tech Stack

Beverage wholesale and brokerage platform for retail, restaurant, and bar networks

Wholesale Cicero, Illinois 5,001–10,000 employees Founded 1922 Privately Held

Breakthru Beverage Group operates a multi-market wholesale and distribution network for spirits, wine, beer, and non-alcoholic brands across North America. The tech stack reveals a hybrid posture: mature ERP (SAP with Master Data Governance) paired with modern analytics (Snowflake, dbt, Power BI) and a cloud migration in progress (moving Azure workloads to AWS). The hiring velocity is accelerating, with sales roles dominating (70% of open positions), while concurrent work on enterprise data architecture and a scalable Snowflake platform suggests efforts to scale operations and inventory visibility beyond traditional wholesale systems.

Tech Stack 30 technologies

Core StackPower BI Oracle AWS Zscaler Splunk SQL Server SAP Snowflake dbt Terraform Workday Microsoft Office Excel Azure BeyondTrust Azure Entra ID Concur SQL Server Integration Services SQL Server Reporting Services Crystal Reports Visio PowerPoint Word SAP ECC Taleo SAP Fiori Salsify Winshuttle RPA SAP Master Data Governance

AdoptingSAP Master Data Governance

ReplacingAzure

What Breakthru Beverage Group Is Building

◆Challenges

Ensuring national account compliance
Maintaining inventory levels
Account receivables
Increasing share and velocity
Maximizing sales of supplier brands
Customer complaints
Low volume growth
Accurate, governed, and reliable master data
Modernizing data foundations
Inventory level fluctuations

▲Active Projects

Training modules
High-end consumer activations
Modern scalable snowflake data platform
Account openings
Enterprise data architecture
Migrating azure workloads to aws
Trade development
Merchandising objectives for brand priority
Supplier business development
Store resets for remodels, grand openings or seasonal changes

Hiring Activity

Accelerating330 roles · 220 in 30d

Department

Sales

230

Ops

Finance

Data

Security

Administration

Commercial

Seniority

Junior

146

Mid

Manager

Director

Senior

Lead

Notable leadership hires: Field Coaching Director, Warehouse Director

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About Breakthru Beverage Group

Breakthru Beverage Group is a family-owned beverage wholesaler and the largest broker in Canada, operating across 16 markets in the United States and Canada. The company distributes premier beverage brands to retail, convenience, bar, and restaurant customers, supported by a workforce of nearly 10,000 employees. Core operational areas include sales and marketing, logistics, and operations management. The company has been recognized as a U.S. Best Managed Company for four consecutive years. Primary pain points center on inventory management, account receivables, national account compliance, and scaling sales velocity across fragmented regional markets.

HeadquartersCicero, Illinois

Company Size5,001–10,000 employees

Founded1922

Hiring MarketsUnited States, Canada, Peru

Frequently Asked Questions

What is Breakthru Beverage Group's tech stack?

Stack includes SAP ECC and Fiori for ERP, Snowflake with dbt for analytics, Power BI for reporting, Oracle, AWS, Azure, and Workday for HR. Currently migrating Azure workloads to AWS and implementing SAP Master Data Governance.

Where does Breakthru Beverage Group operate?

Headquartered in Cicero, Illinois and New York, with operations in 16 markets across the United States and Canada. Active hiring in the U.S., Canada, and Peru.