Blue Wheel Tech Stack

Omni-channel e-commerce agency managing marketplace and D2C advertising

Advertising Services Birmingham, Michigan 51–200 employees Founded 2011 Privately Held

Blue Wheel operates as a full-service agency for e-commerce brands, managing campaigns across Amazon, Walmart, eBay, and D2C channels. The tech stack reflects a creative + analytics operation: Midjourney and Stable Diffusion for image generation, Amazon DSP and Criteo for programmatic, Tableau and Looker for reporting. Active projects around programmatic expansion and high-volume image production signal scaling pressure on creative operations and a push into performance marketing automation.

Tech Stack 21 technologies

Core StackAsana AWS Python Tableau Looker Amazon DSP Amazon Advertising Midjourney Stable Diffusion Gemini Photoshop Google Microsoft Office Criteo Amazon Marketing Cloud SQL R Excel Qlik

What Blue Wheel Is Building

◆Challenges

High-volume image production
Expanding programmatic capabilities
Client portfolio growth
Campaign performance optimization

▲Active Projects

Enhance amc offering
Full-funnel amazon strategy development
Agency practice expansion
New client e-commerce imagery initiative
Digital campaigns for e-commerce clients across amazon and marketplaces
Implementing marketing strategies across advertising platforms
Optimizing website checkout experience
Expand programmatic capabilities to other dsps
Develop and execute programmatic strategy

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Design

Sales

Seniority

Senior

Mid

Director

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About Blue Wheel

Blue Wheel is an omni-channel marketing agency based in Birmingham, Michigan, serving e-commerce brands. The company manages marketplace advertising (Amazon, Walmart, eBay), D2C performance campaigns, and creative services including copywriting and graphic design. With a stated client portfolio managing over $1B in revenue, Blue Wheel operates across the full funnel from campaign strategy through fulfillment optimization. Current hiring is concentrated in marketing and design roles, suggesting active client growth and capacity expansion.

HeadquartersBirmingham, Michigan

Company Size51–200 employees

Founded2011

Hiring MarketsUnited States

Frequently Asked Questions

What advertising platforms does Blue Wheel specialize in?

Blue Wheel manages campaigns on Amazon DSP, Amazon Advertising, Google, Facebook, Instagram, Criteo, and is expanding programmatic capabilities across additional demand-side platforms.

What tools does Blue Wheel use for analytics and design?

Analytics: Tableau, Looker, Qlik, SQL, Python, R. Design and creative: Photoshop, Midjourney, Stable Diffusion. Project management: Asana.