Direct-to-consumer supplement brand built on Shopify and creator marketing
BIOptimizers sells digestive, gut-health and magnesium supplements online, running commerce on Shopify and Magento with Klaviyo email and Facebook, Pinterest and Google Analytics for acquisition. A heavy creative toolset (Adobe suite, CapCut, Canva, Figma) plus dbt Core, Great Expectations and Python points to content-driven growth measured by a data team. Current hiring is minimal and marketing-led, centered on a director-level push into creator and ambassador programs.
BIOptimizers is a privately held nutritional supplement company founded in 2004 and headquartered in Reno, Nevada. It develops formulas covering digestion, nutrient absorption, gut health, stress, sleep and physical performance, with flagship products including MassZymes, P3-OM and Magnesium Breakthrough. The company sells primarily to consumers through its own ecommerce channels. It employs 51–200 people and hires in the United States.
BIOptimizers runs on Shopify and Magento with AWS, markets through Klaviyo, Facebook Ads Manager and Pinterest, and uses dbt Core, Great Expectations and Python for data work, plus Slack, Notion and Monday.com.
Yes, hiring activity is limited but focused on marketing at director level in the United States, tied to building a creator and ambassador ecosystem.
BIOptimizers is headquartered in Reno, Nevada, United States. It was founded in 2004 and has 51–200 employees.
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BIOptimizers's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
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