billups Tech Stack

AI-powered out-of-home advertising with geolocation data and campaign measurement

Advertising Services New York, NY 201–500 employees Founded 2003 Privately Held

Billups operates a data-intensive OOH advertising platform built on PySpark, Databricks, and Redshift, handling terabyte-scale geolocation pipelines and campaign attribution models. The tech stack and active projects reveal a company in transition: moving from legacy systems toward modern data infrastructure (Airflow, Prefect, Dagster orchestration), while actively productionizing ML models for campaign analysis and measurement—the industry's hardest technical problems. Sales hiring (9 open roles) outpaces engineering (2), signaling customer acquisition focus over platform expansion.

Tech Stack 45 technologies

Core StackPySpark Databricks Python Apache Spark AWS Apache Airflow Prefect Dagster GitHub Actions Docker Kubernetes Terraform Redshift ClickHouse Asana Slack .NET React SQL AWS SQS AWS SNS GeoPandas PostGIS Excel Google Sheets PowerPoint Keynote Google Workspace Microsoft Office SharePoint+15 more

What billups Is Building

◆Challenges

Legacy app modernization
Automating terabyte-scale data pipelines
Cost-optimizing aws data infrastructure
Re-architecting core data prep platform
Driving growth across high-profile clients
Ensuring flawless execution
Diversifying revenue streams
Billing discrepancies
Improving ooh measurement
Attribution of ooh campaigns

▲Active Projects

Tool and system adoption
Build/optimize pyspark/databricks pipelines for geolocation data
Trade deal alignment and optimisation
Automate/re-architect core data prep platform
Productionize models for campaign analysis
Ooh campaign measurement and attribution initiatives
Data product development for billups technology story
Catalog improvements
Awards program strategy
Media database maintenance

Hiring Activity

Accelerating25 roles · 15 in 30d

Department

Sales

Finance

Marketing

Data

Engineering

Ops

Seniority

Mid

Junior

Senior

Director

Lead

Manager

Notable leadership hires: Business Director

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About billups

Billups is a performance-driven out-of-home advertising platform serving mid-market and enterprise brands. Founded in 2003 and headquartered in New York, the company operates across 20+ countries with a 450+ person team. The core product combines programmatic ad placement, geolocation targeting, and campaign measurement for physical media (DOOH and pDOOH). Revenue model relies on media planning, media buying, and managed services. Current technical priorities include automating data pipelines at scale, improving OOH campaign attribution, and modernizing legacy infrastructure—pain points endemic to media tech companies managing high-volume, real-world measurement data.

HeadquartersNew York, NY

Company Size201–500 employees

Founded2003

Hiring MarketsSerbia, Canada, United States, Singapore, United Kingdom, Mexico, Netherlands, India

Frequently Asked Questions

What tech stack does billups use?

PySpark, Databricks, Python, Apache Spark, Redshift, ClickHouse, Airflow, Prefect, Dagster, PostGIS, GeoPandas, AWS (SQS, SNS), Kubernetes, Terraform, React, .NET, GitHub Actions.

What is billups working on?

Rebuilding PySpark/Databricks pipelines for geolocation data, automating core data prep, productionizing campaign analysis models, improving OOH measurement and attribution, and modernizing legacy systems.