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Big Ass Fans Tech Stack

Industrial and residential cooling equipment manufacturer with e-commerce and channel expansion focus

Industrial Machinery Manufacturing Lexington, KY 501–1,000 employees Founded 1999 Privately Held

Big Ass Fans manufactures HVLS (high-volume, low-speed) ceiling fans and evaporative coolers for industrial, commercial, and residential markets. The tech stack reveals a sales-driven organization: Salesforce dominates (core CRM + Marketing Cloud + Flow + Apex), paired with Epicor Kinetic for operations and a headless e-commerce replatform underway. Active hiring skews 6:1 toward sales roles, and the project list prioritizes channel profitability, specification rates, and Amazon optimization—suggesting an organization scaling go-to-market while modernizing backend systems.

Tech Stack 14 technologies

Core StackContentful Salesforce AWS MuleSoft Apex AutoCAD BigCommerce Contentstack Epicor Kinetic Excel PowerPoint Salesforce Marketing Cloud Salesforce Flow

AdoptingAgentforce

What Big Ass Fans Is Building

◆Challenges

Increasing profitability in new construction channel
Driving increased specification and close rates
Workplace discomfort
Minimizing freight cost
Maintaining purchasing processes
Securing best procurement solution
Month-end close delays
Identifying growth opportunities
Streamlining financial processes
Improving forecasting accuracy

▲Active Projects

New construction channel profitability strategy
Specification and close rate improvement initiative
Streamlining financial processes
Improving forecasting and reporting
Headless replatforming of bigassfans.com
Inventory optimization analytics
Supplier performance reporting
Supplier stock level standardization
Amazon channel optimization
Residential 3pe growth strategy

Hiring Activity

Steady25 roles · 10 in 30d

Department

Sales

16

Engineering

3

Ops

3

Finance

2

Manufacturing

1

Procurement

1

Support

1

Seniority

Mid

10

Senior

6

Manager

5

Intern

4

Junior

2

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About Big Ass Fans

Big Ass Fans designs and sells large-volume ceiling fans and climate control equipment to industrial facilities, commercial spaces, and residential customers. The company operates from Lexington, Kentucky, with international offices in Australia, Canada, and Singapore. The product portfolio spans industrial HVLS fans, residential Haiku fans with automation and SenseME technology, evaporative coolers, and lighting. The business model spans direct sales, e-commerce (bigassfans.com on BigCommerce, undergoing headless migration), and channel partnerships (new construction, Amazon). Current operational focus includes profitability improvements in new construction, supplier consolidation, financial-process automation, and inventory optimization.

HeadquartersLexington, KY

Company Size501–1,000 employees

Founded1999

Hiring MarketsUnited States, Canada, Australia

Frequently Asked Questions

What tech stack does Big Ass Fans use?

Salesforce (CRM, Marketing Cloud, Flow, Apex), Epicor Kinetic, BigCommerce, Contentstack/Contentful, MuleSoft, AWS, and AutoCAD. The company is adopting Agentforce and replatforming e-commerce to a headless architecture.