Automotive maintenance chemistry and training platform for dealership networks
BG Products manufactures and distributes automotive maintenance products and training to dealerships worldwide. The tech stack—SAGE X3, Dealertrack, Salesforce, HubSpot, AWS, and SQL Server—reflects a B2B operations business managing inventory, dealer relationships, and financial reporting at scale. Active hiring is concentrated in manufacturing (7 roles) and engineering (5), with projects focused on tool inventory management, smart cabinet data systems, and operational dashboards, suggesting internal digitization of what has historically been a hands-on, field-driven business.
BG Products, founded in 1971 and based in Wichita, KS, manufactures automotive maintenance additives, fluids, and application equipment for the dealership aftermarket. The company sells to fixed operations (service departments) and provides training to dealership technicians and managers on vehicle maintenance best practices. With 201–500 employees, BG operates a manufacturing-led organization supplying thousands of dealerships globally. Current projects include scaling financial processes across emerging divisions, implementing inventory management software, and building real-time KPI dashboards—indicating a shift toward operational maturity and data visibility across the network.
BG uses SAGE X3 (ERP), Dealertrack (dealer management), Salesforce and HubSpot (CRM), AWS and Azure (cloud), SQL Server and MySQL (databases), and Crystal Reports (reporting). Adobe Creative Suite and SolidWorks support product design and marketing.
Top pain points include tool inventory management, network connectivity performance, reducing operational bottlenecks, and transitioning emerging divisions from startup to mature operations.
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BG Products, Inc.'s technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.