Beauty By Earth Tech Stack
Direct-to-consumer beauty brand scaling via creator partnerships and short-form video
Beauty By Earth is a cruelty-free skincare and beauty company operating as a public entity from Texas. The tech stack reveals a creator-led growth model: heavy investment in TikTok Shop, Discord community management, and short-form video ad production (Adobe Premiere, After Effects, Meta, Instagram, YouTube, TikTok), paired with email marketing (Klaviyo) and conversion optimization tools (Shopify, Clarity). Hiring is almost entirely marketing-focused (8 of 10 open roles), with stated pain points around creator acquisition cost and TikTok Shop channel profitability—indicating a business model scaling through influencer seeding and UGC but facing unit economics headwinds.
Tech Stack 17 technologies
What Beauty By Earth Is Building
◆Challenges
- Improving channel-level profitability
- Reducing cost per creator
- Scaling gmv
- Reducing app bloat
- Inventory risks impacting conversions
- Increasing content volume
- Optimizing gmv
- Low gmv
- Inefficient creator acquisition
- Improving tiktok shop channel profitability
▲Active Projects
- Creator initiatives and campaigns to increase content volume and gmv
- Seed products to creators at scale
- Build and manage creator communities on discord
- Content optimization campaigns
- Upsells, bundles & testing
- Ad creative for short-form video and static ads across meta, instagram, youtube, tv, and tiktok shop
- Email design for visually compelling editorial emails driving conversion
- Ux/ui design for homepage features, product page visuals, mobile banners, and app store graphics
- Creator ecosystem development
- Tracking system maintenance
