BDG Tech Stack

Digital media publisher with 11 brands reaching 223M+ readers globally

Online Audio and Video Media New York, New York 201–500 employees Founded 2013 Privately Held

BDG operates a portfolio of 11 lifestyle and culture brands (Bustle, Elite Daily, The Zoe Report, NYLON, Inverse, Mic, W, Romper, Scary Mommy, Fatherly, The Dad) reaching over 223 million readers and social fans. The tech stack reveals a data-intensive operation: Redshift, Snowflake, BigQuery, Apache Spark, and Airflow underpin scalable pipelines for real-time insights and predictive modeling. Active hiring in data and engineering, combined with explicit pain points around data infrastructure optimization and storage scaling, signals BDG is transitioning from ad-hoc analytics toward a more automated, ML-driven content and business operation.

Tech Stack 25 technologies

Core StackAWS Canva Google Analytics NetSuite Monday.com Zoom Slack Adobe Creative Cloud SAP QuickBooks Python BigQuery Redshift Snowflake Apache Spark Apache Airflow React TypeScript Ruby on Rails Snagit comScore Quantcast Sprout Social Meta Business Suite Ramp

What BDG Is Building

◆Challenges

Optimizing data infrastructure
Enhancing storage and reporting systems
Supporting data-driven initiatives
Scaling data infrastructure
Optimizing data storage performance
Automating internal operations and finance

▲Active Projects

Scalable data pipelines
Real-time insights and predictive modeling
Machine learning initiatives
Data-driven product insights
Enterprise resource planning software

Hiring Activity

Accelerating6 roles · 3 in 30d

Department

Data

Marketing

Engineering

Media

Seniority

Mid

Senior

Director

Staff

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About BDG

BDG is a digital media holding company founded in 2013 with headquarters in New York and offices across Los Angeles, Miami, London, and Paris. The company serves hundreds of major advertisers across its portfolio of owned brands targeting younger, culture-engaged audiences. Operations span editorial, sales, marketing, and product, supported by a growing data and engineering function. The organization is actively scaling its data infrastructure to support real-time audience insights, predictive modeling, and data-driven product decisions across the portfolio.

HeadquartersNew York, New York

Company Size201–500 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What is BDG's tech stack?

BDG uses AWS, Redshift, Snowflake, and BigQuery for data warehousing; Apache Spark and Airflow for ETL; React and TypeScript for frontend; and tools like Sprout Social, Google Analytics, and comScore for audience measurement and insights.

How many employees does BDG have?

BDG employs 201–500 people across offices in New York, Los Angeles, Miami, London, and Paris.

How this profile is built

BDG's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.