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BDG Tech Stack

Digital media company serving 223M+ readers across 11 cultural brands

Online Audio and Video Media New York, New York 201–500 employees Founded 2013 Privately Held

BDG operates a portfolio of lifestyle and culture media brands (Bustle, Elite Daily, NYLON, Inverse, and others) reaching over 223 million readers and social followers. The stack reveals a data infrastructure play: SQL, Python, BigQuery, Redshift, Snowflake, and Spark suggest serious investment in audience analytics and ad-targeting pipelines, while active projects in real-time insights and predictive modeling indicate a shift toward data-driven product and sales decisions. Hiring is weighted toward marketing and sales roles, with finance and data as secondary scaling functions—a typical pattern for ad-supported media moving beyond content-first toward performance marketing.

Tech Stack 33 technologies

Core StackPython AWS BigQuery Redshift Snowflake Apache Spark Apache Airflow React TypeScript Ruby on Rails Canva Google Analytics NetSuite Monday.com Zoom SQL Keynote Microsoft Office Snagit comScore Quantcast Excel Google Sheets Instagram TikTok Meta Sprout Social Meta Business Suite PowerPoint Google Workspace+3 more

What BDG Is Building

◆Challenges

Expanding tech relationships
Identifying new business
Optimizing data infrastructure
Enhancing storage and reporting systems
Supporting data-driven initiatives
Scaling data infrastructure
Optimizing data storage performance
Automating internal operations and finance
Margin management in pre-sales
Tight deadlines

▲Active Projects

Scalable data pipelines
Branded content/events projects
Machine learning initiatives
Data-driven product insights
Enterprise resource planning software
Develop high-impact pitch materials
Real-time insights and predictive modeling
Build multi-platform brand initiatives
Cross-platform campaigns
Culture-driving partnerships

Hiring Activity

Steady25 roles · 9 in 30d

Department

Marketing

10

Sales

4

Finance

3

Data

2

Content

1

Design

1

Engineering

1

Entertainment

1

Seniority

Junior

6

Manager

6

Director

5

Mid

3

Senior

3

Intern

1

Staff

1

Notable leadership hires: Assistant Editor-In-Chief, Sales Director

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About BDG

BDG is a privately held digital media company headquartered in New York with offices in Los Angeles, Miami, London, and Paris. The company publishes 11 distinct brands spanning lifestyle, entertainment, parenting, and culture verticals, with content strategy built around authentic storytelling for younger audiences. Revenue flows primarily from advertising—the company serves hundreds of major advertisers—alongside branded content and experiential partnerships. The operational footprint spans content creation, performance marketing, and increasingly, data infrastructure work to support audience insights and campaign optimization.

HeadquartersNew York, New York

Company Size201–500 employees

Founded2013

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does BDG use for analytics and data?

BDG runs SQL, Python, BigQuery, Redshift, Snowflake, and Apache Spark for data pipelines and analytics. Google Analytics, comScore, and Quantcast provide audience measurement. The company is actively scaling data infrastructure per current project work.

What is BDG working on?

Current projects include scalable data pipelines, machine learning initiatives, real-time insights and predictive modeling, branded content and events, cross-platform campaigns, and enterprise resource planning software implementation.