BAT Tech Stack

Seoul-based branding and performance marketing agency

Advertising Services SEOUL 51–200 employees Self-Owned

BAT is a 100+ person branding and digital marketing firm in Seoul that unifies strategy, creative production, and paid media under one roof. The tech stack reveals a performance-marketing-first operation: heavy Adobe Creative Suite + Figma for production, Google Analytics 4 + AppsFlyer for measurement, and broad paid-channel coverage (Google, Meta, TikTok). The hiring mix is 77% marketing-focused roles with slowing velocity, while active projects center on creative optimization, ad performance tuning, and process automation—indicating internal friction around scaling efficiency alongside client demand.

Tech Stack 33 technologies

Core StackTableau Adobe Illustrator Figma Adobe Photoshop Adobe InDesign JavaScript Google Ads Meta Ads Google Analytics AppsFlyer Adobe Premiere Pro AWS Python Google Analytics 4 LinkedIn Photoshop Adobe After Effects Webflow HTML CSS Google Excel PowerPoint Meta Google Drive Instagram TikTok YouTube TikTok Shop Shopee+3 more

What BAT Is Building

◆Challenges

Process improvement for performance
비효율적인 프로세스
Long-term advertiser partnership
Ad performance optimization
Creative optimization
Design automation
Reducing team inefficiencies
Enhancing growth marketing capabilities
Data-driven funnel diagnosis
Insight extraction from voc

▲Active Projects

타깃 맞춤형 프로모션/이벤트 구조 설계
상품 상세 페이지 기획 및 전환율 개선
광고 운영 전반 지원
Operational strategy and efficiency project
Profit and contract structure optimization project
Ad creative production
Creative optimization
Design automation
Global paid advertising campaign planning and operation
Growth marketing capability enhancement initiative

Hiring Activity

Decelerating30 roles · 6 in 30d

Department

Marketing

Design

Finance

Other

Sales

Security

Seniority

Mid

Intern

Junior

Senior

Lead

Manager

Notable leadership hires: Art Director

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About BAT

BAT serves startups through established global brands across brand development and digital marketing. The service portfolio spans Brand Strategy & Identity, Campaign & Film production, Contents & Communication, and Performance Marketing. Clients span different scales but share focus on brand building and measurable growth. Based in Seoul with 51–200 employees, BAT operates across paid advertising (Google, Meta, TikTok), creative production, and analytics-driven optimization. The company offers end-to-end brand and campaign support, positioning itself as a unified alternative to agency fragmentation.

HeadquartersSEOUL

Company Size51–200 employees

Hiring MarketsSouth Korea

Frequently Asked Questions

What tech stack does BAT use?

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro), Figma, Tableau, Google Analytics 4, Google Ads, Meta Ads, AppsFlyer, Webflow, and AWS. HTML, CSS, JavaScript for web work; Python for analytics/automation.

What is BAT working on?

Ad creative production, paid campaign planning and operation, creative optimization, design automation, conversion rate improvement on product pages, and growth marketing capability building. Internal focus on process efficiency and reducing team bottlenecks in ad operations.