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Barstool Sports Tech Stack

Digital sports media brand with multi-platform content distribution

Online Audio and Video Media New York, New York 201–500 employees Founded 2003 Privately Held

Barstool Sports operates a sprawling media business built on Node.js, TypeScript, and MongoDB, with video pipeline tooling (ffmpeg, Video.js, HLS.js) and e-commerce infrastructure (Shopify, NetSuite). The hiring mix is heavily skewed toward marketing (7 roles) and production (4 roles), with engineering at only 2 open positions—typical for a content-first organization scaling distribution and merchandise sales rather than platform complexity. Active projects span podcast launches, app design, merch store buildout, and content-go-to-market, indicating a multi-product expansion phase.

Tech Stack 39 technologies

Core StackNode.js TypeScript MongoDB MySQL Snowflake AWS React Next.js Vercel Storybook Webpack NetSuite Shopify Figma Adobe Premiere Pro Adobe Illustrator GCP Serverless ffmpeg Video.js HLS.js Gulp Grunt Excel PowerPoint Word Outlook Microsoft Office Google Sheets Photoshop+9 more

What Barstool Sports Is Building

◆Challenges

High volume of inbound rfps

▲Active Projects

Weekly barstool outdoors releases
New barstool outdoors productions
Pitch deck development
Go-to-market strategy for upcoming content programs
Case study creation
Designing web and mobile app experiences
Designing shopify merch store
Designing barstool sports app
Fore play podcast
Golf content creation

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Marketing

7

Production

4

Design

2

Engineering

2

Finance

1

Legal

1

Media

1

Ops

1

Seniority

Intern

15

Junior

1

Manager

1

Mid

1

Senior

1

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About Barstool Sports

Barstool Sports is a digital sports and lifestyle media company headquartered in New York. The business reaches 66+ million monthly unique users, with 46% concentrated in the 18-34 demographic. Content distribution spans web, mobile apps, podcasts, radio, video, social platforms, live events, pay-per-view, subscription services, and traditional TV. The company operates a merchandise business via Shopify and maintains its own digital properties (web and mobile apps). Core business units include content production, branded partnerships, and e-commerce. The organization is 201–500 employees, privately held, and founded in 2003.

HeadquartersNew York, New York

Company Size201–500 employees

Founded2003

Hiring MarketsUnited States

Frequently Asked Questions

What tech stack does Barstool Sports use?

Node.js, TypeScript, MongoDB, MySQL, Snowflake, AWS, GCP, and serverless infrastructure for the backend; React and Next.js for frontend; Vercel for deployment; Video.js, HLS.js, and ffmpeg for video. Shopify for e-commerce, NetSuite for operations.

What content products is Barstool Sports developing?

Active projects include weekly and new Barstool Outdoors productions, the Fore Play podcast, golf content, app design for web and mobile, a Shopify-based merchandise store, and go-to-market strategy for upcoming content programs. The company also handles high volumes of inbound partnership RFPs.