Automotive CRM with lead management, texting, and sales automation for dealerships
AutoRaptor is a dealership-focused CRM built on Ruby on Rails + JavaScript, integrating Twilio for texting, SendGrid for email, and Stripe for payments. The stack reveals a pragmatic, monolithic architecture (Rails + Heroku + AWS Aurora) optimized for rapid feature shipping rather than distributed complexity. Active hiring spans engineering and marketing with a tilt toward senior roles, while projects cluster around programmatic SEO, web/mobile platform expansion, and third-party integrations—indicating a transition from core product maturity toward growth-stage scaling and customer acquisition.
AutoRaptor provides a CRM platform purpose-built for automotive dealerships, covering lead management, inventory marketing, customer communication, and retention workflows. The product integrates texting (Twilio), email (SendGrid), and payment processing (Stripe) alongside native sales automation and lead-tracking tools. Deployed on Heroku and AWS, the platform is backed by a small, senior-weighted engineering team based in Sarasota, Florida. Current focus spans web and mobile platform development, SEO scaling, and expanding third-party integrations to reduce friction for dealership operations.
AutoRaptor runs on Ruby on Rails and JavaScript, hosted on Heroku and AWS Aurora. Core integrations include Twilio (texting), SendGrid (email), Stripe (payments), HubSpot, and Zapier. Frontend uses Stimulus, Turbo, and jQuery.
Current projects include programmatic SEO initiatives, web and mobile platform development, third-party integrations, web infrastructure scaling, and growth experiments across YouTube, Reddit, and X.
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