Sales performance management platform connecting territory planning, execution, and coaching
Ascent Cloud builds a unified sales performance management platform embedded in Salesforce, combining territory planning, field location intelligence, and rep coaching tools. The stack is pragmatic—Salesforce, Salesloft, ZoomInfo for the core GTM motion, plus Playwright, Selenium, Cypress for test automation—with recent focus on CI/CD pipeline enhancement and QA scaling. Hiring is heavily weighted toward sales (6 open roles vs. 2 engineering), suggesting they're in execution and expansion mode rather than product-heavy development.
Ascent Cloud operates a three-product suite for revenue teams: Territory Planner for GTM design and quota alignment, Geopointe for field coverage intelligence, and LevelEleven for rep motivation and performance visibility. All three integrate into Salesforce, positioning the company as a CRM-native seller. Founded in 2020 and based in Detroit, the company is scaling sales capacity while managing ambitious yearly targets and rising QA complexity as the product suite matures.
Salesforce, Salesloft, ZoomInfo for GTM; Playwright, Selenium, Cypress for test automation; JavaScript, Python, TypeScript, Java for backend; GitHub Actions and Jenkins for CI/CD.
Detroit, Michigan. The company was founded in 2020 and is privately held with 51–200 employees.
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