Luxury scent marketing and diffusion systems for commercial and residential spaces
Aroma360 operates a direct-to-consumer and B2B scent-branding business built on Shopify, with heavy investment in conversion optimization and ecommerce infrastructure. The sales-dominated hiring profile (27 of 43 open roles) paired with acute pain points around walk-in conversion and high-value contracts signals a business scaling from retail footfall to repeatable B2B sales motion — a shift reflected in their active projects around Shopify Plus storefronts and personalized premium experiences.
Aroma360 is a scent marketing and branding company that supplies essential oil-based diffusion systems to hotels, resorts, property management firms, and consumers. Based in Miami and founded in 2013, the company operates across retail locations and direct channels, with a growing technical infrastructure built on Shopify (including Shopify Plus), Google Cloud, and internal APIs. The product spans hardware diffusers, scent formulations, and olfactory branding services tailored to commercial and residential spaces.
Aroma360 uses Shopify (including Shopify Plus and Functions), Google Cloud, Salesforce, Figma, Tableau, and GitHub. Frontend tooling includes JavaScript, HTML/CSS, GraphQL, and REST APIs. Analytics run through Google Analytics 4 and Hotjar.
Current projects include scaling Shopify Plus storefronts, building a scalable visual design system, implementing Shopify Functions for promotions and advanced logic, optimizing conversion funnels, and integrating Google Cloud services with ecommerce infrastructure.
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