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Appcast, Inc Tech Stack

Programmatic job advertising platform serving 2,000+ recruitment clients

Technology, Information and Media Lebanon, NH 501–1,000 employees Privately Held

Appcast operates a programmatic job advertising platform with 2,000+ active clients, built on a Salesforce + Certinia backbone. Active projects cluster around Certinia enhancements and Salesforce integration optimization, indicating heavy investment in ERP/CRM infrastructure stability rather than product-level innovation. Hiring has decelerated to 1 role in the last 30 days across a flat 7-person active funnel, with balanced representation across engineering, sales, and marketing — a posture consistent with a mature, subsidiary-owned business in steady-state execution mode.

Tech Stack 14 technologies

Core StackSalesforce Stripe Slack Jira Certinia Conga Avalara SharePoint LinkedIn Meta Instagram Excel Teams SFTP

What Appcast, Inc Is Building

◆Challenges

Scaling finance processes
Maintaining financial accuracy
Expanding enterprise client base
Low platform adoption
Content gaps
Complex multi-system integrations
Expanding european business

▲Active Projects

Jobs day content editing
Webinar content development
Certinia platform enhancements
Certinia-salesforce integration optimization
Content planning & operations
Salesforce implementation and optimization
Custom api connectors
Technical architecture & integration design

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Engineering

2

Marketing

2

Sales

2

Finance

1

Seniority

Mid

3

Senior

3

Lead

1

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About Appcast, Inc

Appcast develops programmatic job advertising technology and recruitment marketing services for mid-market and enterprise talent acquisition teams. The platform helps companies optimize job ad spend across multiple channels using data-driven placement strategies. Founded as an independent company, Appcast became a subsidiary of The Stepstone Group and later acquired Bayard Advertising in July 2023 to expand its service and technology footprint. The company operates from headquarters in Lebanon, NH, with teams across North America and Europe, serving over 2,000 clients.

HeadquartersLebanon, NH

Company Size501–1,000 employees

Hiring MarketsUnited States, Canada, United Kingdom

Frequently Asked Questions

What is Appcast's tech stack?

Appcast runs Salesforce, Certinia, and Conga as its core business systems, with Stripe for payments, LinkedIn and Meta for advertising integrations, SharePoint for document management, and Jira for engineering workflows.

Where is Appcast headquartered?

Appcast is headquartered in Lebanon, NH, with additional offices throughout North America and Europe, and active hiring in the United States, Canada, and the United Kingdom.