Bathware manufacturer scaling multi-channel operations across brands
American Bath Group manufactures and distributes bathware across residential, commercial, and senior-care markets through multiple brands and sales channels. The company is mid-migration from legacy SAP ECC to S/4HANA while simultaneously building data-infrastructure capability (Azure Data Lake, Synapse, Databricks, Python) — a pattern that signals both operational modernization and a push toward cost-accounting and profitability analytics. Hiring is concentrated in manufacturing and finance roles, consistent with their stated pain points around production consistency, financial reporting accuracy, and revenue leakage across distributed entities.
Notable leadership hires: Quote & Lead Specialist, Azure AI Technical Lead, Sales Director
American Bath Group manufactures and sells bathware products—showers, tubs, shower bases, doors, panels, whirlpools, vanities, and sinks—through commercial, wholesale, e-commerce, and retail channels. The company operates a portfolio of recognized brands and serves builders, plumbers, contractors, and end users. Operations span residential, commercial, and senior-care markets. With 1,001–5,000 employees based in Irving, Texas, the company faces typical mid-market manufacturing challenges: standardizing processes across multiple business units, maintaining consistent production quality, and achieving accurate financial visibility across entities.
Core systems include Salesforce and SAP (migrating from ECC to S/4HANA), Azure cloud services (Data Lake, Functions, Synapse, SQL), Databricks for analytics, Power BI and Looker Studio for reporting, SolidWorks for design, and marketing platforms (Sitecore, WordPress, Google Ads, SEMrush).
Irving, Texas. The company was founded in 2015 and is privately held with 1,001–5,000 employees.
American Bath Group's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →
This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.