AMA - Alberta Motor Association Tech Stack

Member-driven multi-service organization for Alberta drivers and travelers

Consumer Services Edmonton, Alberta 1,001–5,000 employees Founded 1926 Nonprofit

AMA serves 1 million Alberta members across roadside assistance, insurance, travel, driver education, and registries. The tech stack reveals a Microsoft-dominant enterprise (Office, Teams, Azure, Intune) paired with AWS infrastructure and a data modernization agenda: they're actively migrating Power BI reports to Snowflake while adopting serverless architecture, signaling a shift from on-premise batch analytics toward cloud-native analytics and event-driven services. Hiring is distributed across ops, sales, and engineering at mid-level seniority, reflecting steady scaling rather than emergency hiring.

Tech Stack 37 technologies

Core StackFlutter Microsoft Exchange Power BI SQL Server AWS AWS Glue Linux Hyper-V Terraform CloudFormation Intune ServiceNow Microsoft Office Udemy Teams SharePoint OneDrive Azure Entra ID Purview Microsoft Defender for Office 365 Microsoft Defender for Cloud Apps PowerShell PowerPoint Excel Amazon Athena AWS Database Migration Service Windows Azure Configuration Manager Jamf+5 more

AdoptingSnowflake Serverless

ReplacingSnowflake SQL Server

What AMA - Alberta Motor Association Is Building

◆Challenges

Strengthening erm program
Migration of power bi reports to snowflake
Strengthening internal controls
Protecting membership data integrity
Developing bcm program
Improving roadside assistance experience
Optimizing contact centre performance
Data migration and replication
Hybrid cloud provisioning
Optimizing retail operations

▲Active Projects

Migration of power bi reports to snowflake
Flagship ama mobile app
Member-facing web applications
Analytics solutions development
This is ama video series
Enterprise risk governance and reporting
4-day work week pilot
Strengthening erm program
Data migration and replication pipeline
Feature development on serverless platform

Hiring Activity

Steady80 roles · 35 in 30d

Department

Ops

Sales

Engineering

Data

Support

Insurance

Operations

Product

Seniority

Mid

Junior

Senior

Lead

Manager

Director

Notable leadership hires: Agile Team Lead, Team Lead

Company intelligence

Find more companies like AMA - Alberta Motor Association by tech stack, pain points and active projects

Get started free

About AMA - Alberta Motor Association

AMA is a nonprofit membership organization representing over 1 million Albertans, providing roadside assistance, travel services, insurance, driver education (Alberta's largest school), vehicle registries, and member rewards. Founded in 1926 and affiliated with the CAA and AAA, the organization operates at scale with 1,001–5,000 employees across Canada. Beyond roadside dispatch, AMA offers small-business and fleet services to commercial members. The member experience is core to organizational identity; the operating philosophy emphasizes community and interdependence among staff and members alike.

HeadquartersEdmonton, Alberta

Company Size1,001–5,000 employees

Founded1926

Hiring MarketsCanada

Frequently Asked Questions

What is AMA's tech stack?

AMA runs primarily on Microsoft (Office, Teams, Azure, Intune, Defender), AWS (EC2, Glue, Athena, DMS), SQL Server, and ServiceNow. They're migrating analytics workloads to Snowflake and adopting serverless compute, moving away from legacy SQL Server infrastructure.

What is AMA working on?

Active initiatives include migrating Power BI reports to Snowflake, developing the flagship AMA mobile app, building member-facing web applications, and deploying serverless platform features. Enterprise risk governance, business continuity planning, and roadside assistance experience improvements are parallel priorities.