ALOHAS Tech Stack

On-demand footwear brand with Spanish craftsmanship and AI-driven operations

Retail Apparel and Fashion Barcelona, Catalunya 51–200 employees Founded 2014 Partnership

ALOHAS is a Barcelona-headquartered footwear brand built on an on-demand production model to combat fashion overproduction. The tech stack reveals a company transitioning toward operational automation: core e-commerce runs on Shopify, but the engineering team is actively deploying Dagster, dbt, and Python for data pipelines, while simultaneously architecting multi-agent AI systems for business operations. The hiring mix—sales-heavy (16 roles) with a small engineering core (5) plus a new CTO and Chief of Staff in leadership—signals that automation and orchestration are strategic bets rather than mature capabilities.

Tech Stack 33 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Shopify BigQuery dbt Dagster Python Power BI Adobe Premiere Pro After Effects Figma JavaScript TypeScript React Node.js AWS Docker Kubernetes Salesforce HubSpot Slack Excel Photoshop Rhino Blender Google Cloud Functions Google Sheets Final Cut Pro Odoo Xiaohongshu+3 more

What ALOHAS Is Building

◆Challenges

Overproduction in fashion
Expanding into the us market
Improving decision-making
Partner ecosystem quality issues
Scalability and performance challenges
Inventory turnover optimization
Inventory management
Catalog accuracy maintenance
Inventory reporting accuracy
Wholesale operations support

▲Active Projects

Store openings
Ai-based quick-win solutions
Ai agent architecture for business operations
Ai agent orchestration strategy
Content creation for social media
Multi-agent orchestration systems
Strategy for online, wholesale, and retail operations
Partner performance review process
Visual merchandising
Catalog management on joor

Hiring Activity

Decelerating35 roles · 7 in 30d

Department

Sales

Engineering

Marketing

Design

Finance

Ops

Product

Executive

Seniority

Mid

Junior

Senior

Manager

C-Level

Lead

Intern

Notable leadership hires: Chief Technology Officer, Chief of Staff

Company intelligence

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About ALOHAS

ALOHAS designs and produces footwear in Spain, with product roots in Menorca's traditional Avarcas and Espadrilles. Founded in 2015, the company operates via an on-demand model where production begins only after customer purchase, reducing inventory waste. The brand distributes through partnerships with major wholesale platforms (Moda Operandi, Zalando, Revolve, The Iconic, and El Corte Inglés) and direct e-commerce. Headquarters are in Barcelona; production facilities are located nearby in Spain. The 51–200-person team spans design, engineering, sales, and operations across Spain, France, Denmark, Netherlands, Peru, Italy, and Australia.

HeadquartersBarcelona, Catalunya

Company Size51–200 employees

Founded2014

Hiring MarketsSpain, France, Denmark, Netherlands, Peru, Italy, Australia

Frequently Asked Questions

What tech stack does ALOHAS use for e-commerce and operations?

Shopify for storefront; Google Cloud (BigQuery, Cloud Functions, Sheets) and AWS for infrastructure; dbt and Dagster for data pipelines; Python for backend logic; React and Node.js for frontend; Salesforce and HubSpot for CRM; Odoo for ERP. Design tools include Figma, Adobe Creative Suite, Rhino, and Blender.

What is ALOHAS working on in 2024–2025?

Store openings, multi-agent AI systems for business operations, social media content automation, wholesale/retail/online channel strategy, partner performance review processes, visual merchandising, and catalog management on JOOR. Core challenges include inventory management, catalog accuracy, and scaling wholesale operations into new markets like the US.