Affinda Tech Stack

AI-powered document processing and workflow automation platform

Software Development Melbourne, VIC 51–200 employees Founded 2012 Privately Held

Affinda builds intelligent document processing and business process automation using Python, Django, and PostgreSQL, with ChatGPT and RAG now central to the platform. The tech stack and active projects reveal a company mid-pivot toward AI agents—internal agent framework and production AI agents are top priorities—while grappling with a classic adoption problem: low free-trial conversion and slow time-to-first value. Sales leadership is expanding (3 open roles, Head of Sales hired recently), but hiring velocity is decelerating, suggesting either market caution or product-readiness constraints.

Tech Stack 12 technologies

Core StackPython Django Celery PostgreSQL Elasticsearch AWS React HubSpot Gong RAG ChatGPT Apollo

What Affinda Is Building

◆Challenges

Rebuilding platform around ai agents
Legacy system integration
Low free-trial conversion rates
Slow time-to-first value
Scaling global sales
Optimising sales operation
Customer adoption to production
Removing implementation blockers
Scaling processing volumes

▲Active Projects

Api connectors for ai automation
Internal agent framework
Ai agent development
Improve onboarding workflows using automation and ai
Onboarding and initial workflow configuration
Redesign buyer and seller journeys with ai-powered workflows
Build gtm function
Optimise sales operation
Expand sales teams us emea
Production ai agents

Hiring Activity

Decelerating6 roles · 1 in 30d

Department

Sales

Engineering

Support

Seniority

Senior

Mid

Notable leadership hires: Head of Sales

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About Affinda

Affinda is an AI-powered document processing and workflow automation platform founded in 2012 and headquartered in Melbourne, Australia. The company serves mid-market to enterprise customers across more than 80 countries in 56 languages, with engineering and sales teams across APAC, North America, and Europe. The core product automates document-heavy processes (invoices, resumes, contracts) using proprietary ML models and is now being rebuilt around AI agents. The platform integrates with enterprise systems via API connectors and is marketed through direct sales, supported by HubSpot, Gong, and Apollo.

HeadquartersMelbourne, VIC

Company Size51–200 employees

Founded2012

Hiring MarketsAustralia, United Kingdom

Frequently Asked Questions

What technology does Affinda use for AI and document processing?

Python, Django, PostgreSQL, Elasticsearch, AWS, React, ChatGPT, and RAG (retrieval-augmented generation). The platform is being rebuilt around an internal agent framework for production AI agents.

What is Affinda working on?

API connectors for AI automation, internal agent framework, production AI agents, and improvements to onboarding workflows. Recent focus includes redesigning buyer/seller journeys with AI and optimizing sales operations for global expansion.