adjoe Tech Stack

Rewarded advertising and app monetization platform for publishers and advertisers

Software Development Hamburg 201–500 employees Founded 2018 Privately Held

adjoe operates a programmatic advertising and app monetization platform processing billions of daily events. The tech stack—Kafka, Spark, Flink, Druid, and AWS analytics services—reflects a data-intensive adtech architecture under active scaling pressure. Notably, they're migrating reporting infrastructure from QuickSight to Tableau while simultaneously adopting Kubernetes and Flink, suggesting infrastructure maturation alongside reporting modernization. Sales hiring (16 roles) significantly outpaces engineering (9), indicating a revenue-scaling phase tied to expanding publisher and advertiser partnerships.

Tech Stack 67 technologies

Core StackSalesforce Java Kotlin Swift React TypeScript Go AWS Kafka Apache Spark MySQL Terraform Prometheus Grafana DynamoDB Apache Airflow AWS RDS GitLab AWS Lambda Python Athena Elasticsearch, Logstash, Kibana Druid AWS ECS AWS EMR AWS SQS Kinesis SQL R QuickSight+36 more

AdoptingKubernetes Kafka Apache Spark Apache Flink Tableau

ReplacingAmazon QuickSight

What adjoe Is Building

◆Challenges

Handling billions of daily events
Scaling adtech platform
Scaling app publishers
Integration issues with publishers
Budget optimization
Brand safety
Balancing user engagement and revenue
Optimizing ad placements for visibility
Migration of reporting suite
Breaking into programmatic advertising

▲Active Projects

Data-driven insights for supply business
Go-to-market strategy for assigned products
Technical onboarding of app partners
Expanding enterprise partnerships
Building new gaming publisher partnerships
Developing sales strategy for publisher pipeline
Api event aggregation
Migration of reporting suite to tableau
Optimization of data processing pipelines
Developing outreach strategies

Hiring Activity

Accelerating40 roles · 25 in 30d

Department

Sales

Engineering

Data

Marketing

Support

Advertising

Seniority

Senior

Mid

Director

Intern

Lead

Junior

Manager

Notable leadership hires: Tech Lead, Demand Director

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About adjoe

adjoe is a Hamburg-based advertising and monetization platform serving mid-market publishers and advertisers. The product focuses on rewarded engagement models and programmatic targeting to drive user acquisition and publisher revenue growth. Operating at scale—handling billions of daily events—the platform supports mobile app monetization, publisher partnerships, and advertiser campaign optimization. The company spans seven hiring geographies (Germany, UK, Singapore, China, US, France, Japan), reflecting a global go-to-market motion anchored in sales and partnership expansion.

HeadquartersHamburg

Company Size201–500 employees

Founded2018

Hiring MarketsGermany, United Kingdom, Singapore, China, United States, France, Japan

Frequently Asked Questions

What tech stack does adjoe use?

Primary stack: Kafka, Apache Spark, Java, Kotlin, Swift, React, TypeScript, Go, AWS (Athena, RDS, Lambda, SQS, EMR), MySQL, Druid, Elasticsearch, and Prometheus. Data tools: Apache Airflow, Kinesis, DynamoDB, SQL, Python, R.

What is adjoe working on?

Key initiatives: migrating reporting to Tableau, scaling data pipelines, expanding gaming and enterprise publisher partnerships, API event aggregation, budget optimization, and brand safety in rewarded ad placements.