ADG operates a fragmented multi-country pharmacy IT business with over 4,700 customers across Germany, Czech Republic, Hungary, Serbia, Montenegro, and Bosnia. The tech stack is modern and polyglot—Python, Go, .NET, Java running on AWS/Azure/GCP with Kubernetes and Docker—but hiring is concentrated entirely in Germany (21 engineering roles active, 15 sales) despite having subsidiaries in five other countries, suggesting a centralized product-and-support model rather than localized R&D. The pain-point list (system reliability, recurring incidents, consulting capacity) and project mix (optimizing existing applications, reducing repetitive tasks) indicate they're managing legacy customer bases while chasing new growth.
ADG is a 600-person pharmacy software company based in Mannheim, Germany, part of the PHOENIX group. The core business is Point-of-Sale, inventory management (Warenwirtschaftssysteme), and prescription processing software sold directly to pharmacies and chains across Central Europe. In Germany, ADG reaches roughly one in four pharmacies (4,700+ customers); subsidiaries hold 36% market share in Czech Republic (1,000+ customers), 75% in Hungary (2,300+ customers), and material shares in Serbia, Montenegro, and Bosnia. The product portfolio spans cash systems, printing technology, and digitalized workflow solutions. Operations are service-intensive, combining software licensing with on-site training, consulting, and event participation.
Germany (primary), Czech Republic, Hungary, Serbia, Montenegro, and Bosnia. Germany-based subsidiaries include JDM Innovation; international operations are Apatyka servis (Czech), LX-Line and NOVODATA (Hungary), and Phabis (Serbia/Montenegro/Bosnia).
Cloud: AWS, Azure, GCP. Languages: Python, Go, Java, C#, .NET, C++. Frontend: Angular, Flutter, WPF. Data: SQL, MongoDB. DevOps: Docker, Kubernetes, Azure DevOps. Also SAP FI/CO, Power BI, GraphQL, REST APIs.
In Germany, ADG serves 4,700+ customers (approximately 25% of all pharmacies). Czech subsidiary holds 36% market share; Hungary reaches 75% (2,300+ customers); Serbia covers 28%, Montenegro 13%, Bosnia 13%.
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