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Adform Tech Stack

Ad tech platform with demand-side buying, identity solutions, and real-time bidding

Technology, Information and Internet Copenhagen, Capital Region of Denmark 501–1,000 employees Founded 2002 Privately Held

adform.com LinkedIn

Adform operates a full-stack media buying platform serving brands, agencies, and publishers globally. The tech stack reveals an AI-forward engineering org: Python + FastAPI + Langchain + LlamaIndex deployed alongside classical big-data infrastructure (Spark, Hadoop, pgvector), with active RAG adoption signaling a pivot toward LLM-driven features. Concurrent work on observability (ELK, Prometheus, Grafana, Loki), fraud detection, and audience segmentation across billions of transactions suggests engineering is managing scale and data quality as growth accelerators.

Tech Stack 53 technologies

Core StackPython Pandas NumPy Langchain FastAPI Flask GitHub Actions Docker Kubernetes PostgreSQL Zendesk Jira ServiceNow Prometheus Grafana Elasticsearch Loki Terraform Go Puppet Hadoop Apache Spark Salesforce Gainsight Requests LlamaIndex pgvector Mimir Terragrunt SQL+21 more

AdoptingRAG

What Adform Is Building

◆Challenges

New observability solutions
Upselling opportunities
Streamlining client onboarding process
Ensuring data completeness
Increasing customer spend
Roadblock elimination
Internal customer service framework enhancement
Customer service kpi improvement
Keeping system synchronized with ssps
Ensuring deal ids are active

▲Active Projects

Design and build new observability and logging solutions
New client onboarding
New product rollout
Improving logging infrastructure with elk stack
Audience segmentation across billions of transactions
Fraud detection for non-human traffic
Ad optimization with scalable ml
Designing observability solutions
Big data platform development
Develop rag pipelines for ai model training

Hiring Activity

Accelerating35 roles · 25 in 30d

Department

Engineering

12

Sales

7

Ops

6

Data

3

Marketing

2

Operations

2

Product

2

Finance

1

Seniority

Mid

19

Senior

6

Director

4

Junior

3

Manager

3

Lead

1

Notable leadership hires: Team Lead, Account Director

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About Adform

Adform is a Danish media buying platform founded in 2002 that handles ad buying, selling, and planning for global digital advertisers. The platform operates demand-side, real-time bidding, and identity infrastructure, with specialization in ad serving, targeting, tracking, dynamic creative optimization, and attribution modeling. Engineering is scaling observability and logging (ELK stack), building RAG pipelines for AI model training, and developing fraud detection and audience segmentation to handle transaction volume at scale. The company has distributed hiring footprint across India, Lithuania, Poland, Denmark, Romania, Norway, Australia, Singapore, and Spain, with engineering and sales as primary growth vectors.

HeadquartersCopenhagen, Capital Region of Denmark

Company Size501–1,000 employees

Founded2002

Hiring MarketsIndia, Lithuania, Poland, Denmark, Romania, Norway, Australia, Singapore

Frequently Asked Questions

What tech stack does Adform use?

Core languages: Python and Go. Infrastructure: Docker, Kubernetes, Terraform. Data: PostgreSQL, pgvector, Spark, Hadoop. Observability: Prometheus, Grafana, Mimir, ELK stack. MLOps: Langchain, LlamaIndex, FastAPI. Integrations: Salesforce, ServiceNow, Zendesk.

What is Adform working on?

Active projects include RAG pipelines for AI, fraud detection and ad optimization with ML, audience segmentation across billions of transactions, big-data platform development, and redesigning observability and logging infrastructure.