Web3 marketing intelligence and campaign attribution platform
Addressable builds marketing intelligence for blockchain companies, combining on-chain and social data to target wallet owners and measure conversions across Web3 and traditional channels. The tech stack is modern but notably frontend-heavy (React, TypeScript, Redux, MobX), paired with a data pipeline tier (Spark, Trino, Iceberg, StarRocks, Druid). The hiring mix—four engineers, four finance roles, all senior-level—combined with active projects around month-end close, tax compliance, and payroll precision suggests the company is scaling operational infrastructure as fast as product, a common pattern for venture-backed B2B SaaS hitting product-market fit.
Addressable provides marketing intelligence and campaign management for Web3 companies. The platform integrates blockchain transaction data and social signals to identify and target wallet owners, then executes campaigns across Twitter Ads and a network of 400,000+ websites and mobile apps. Core to the product is an attribution system that tracks on-chain events (wallet connects, transactions) alongside traditional Web metrics (site visits), enabling blockchain companies to measure campaign ROI across channels. The company operates from Tel Aviv, was founded in 2022, and has executed campaigns for multiple established crypto and blockchain platforms.
Frontend: React, TypeScript, Redux, MobX, Chakra UI. Backend: Node.js, Express, PostgreSQL, MongoDB. Data: Spark, Trino, Iceberg, StarRocks, Druid, ClickHouse, AWS Athena. Hosting: AWS, GCP, Azure.
Real-time Web3 analytics, backend ETL infrastructure, AI/ML pipeline automation, month-end financial close automation, international tax compliance, and reliable monitoring systems.
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