AB Tasty Tech Stack

Customer experience optimization platform with A/B testing and personalization

Software Development PARIS, France 201–500 employees Founded 2009 Privately Held

AB Tasty operates a customer experience optimization platform built on React, TypeScript, Node.js, and PHP/Symfony, deployed across AWS, Azure, and GCP. The company's hiring skews heavily sales (12 roles) and support (5 roles) relative to engineering (2 roles), reflecting a post-merger integration phase focused on account management and regional expansion rather than product velocity. Active projects center on onboarding adoption, enterprise pursuit leadership, and market entry into Spain, Italy, and Canada—typical of a consolidating player moving from product-market fit into scaled GTM.

Tech Stack 54 technologies

Core StackSalesforce Slack Jira Confluence Gong Intune React TypeScript Redux Jest PHP Node.js Express.js Sentry Grafana AWS Terraform Google Workspace Azure Jamf Pro Google Meet React Router Vitest React Testing Library Symfony Fastify API Platform Composer EventBridge GCP+23 more

What AB Tasty Is Building

◆Challenges

Retention and expansion of enterprise accounts
Post-merger integration of account management teams
Reducing churn
Maintaining long term key customers
Scaling arr across spain and italy
Driving consistent pipeline generation
Complex enterprise pursuits
Iso 27001 compliance
Incident response and remediation
Cost-effective it budgeting

▲Active Projects

Post-merger integration of account management teams
Expanding into canadian market
Onboarding and solution adoption
Optimization workshops
Building territory and book of business
Regional gtm strategy for spain and italy
Pipeline generation and outbound culture
Enterprise pursuit leadership
Strategic projects team initiatives
New integrations with external partners

Hiring Activity

Accelerating20 roles · 15 in 30d

Department

Sales

Support

Engineering

Marketing

Ops

Seniority

Senior

Mid

Lead

Manager

Director

Notable leadership hires: Head of Sales

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About AB Tasty

AB Tasty is a customer experience optimization platform serving over 1,100 brands in retail, luxury, hospitality, and quick-service restaurant verticals. The platform combines A/B testing, multivariate testing, personalization, recommendations, and emotions-based audience segmentation through both web and API interfaces. Founded in 2009 and headquartered in Paris, the company operates a 201–500-person organization spanning Europe and North America. Recent activity reflects post-merger integration of account management functions and planned market launches in Spain, Italy, and Canada, indicating a shift from product expansion toward geographic and revenue scaling.

HeadquartersPARIS, France

Company Size201–500 employees

Founded2009

Hiring MarketsSpain, France, Germany, United States, United Kingdom, Canada

Frequently Asked Questions

What tech stack does AB Tasty use?

Frontend: React, TypeScript, Redux, React Router, Jest, Vitest. Backend: Node.js, Express, Fastify, PHP, Symfony, API Platform. Infrastructure: AWS, Azure, GCP, Terraform, EventBridge. Ops: Salesforce, Slack, Jira, Sentry, Grafana.

Where is AB Tasty expanding geographically?

Active projects include market entry into Canada, Spain, and Italy, with regional GTM strategy and pipeline generation as near-term priorities.