ninety9cents Tech Stack

Full-service creative and digital agency in Cape Town

Advertising Services Cape Town, Western Cape 201–500 employees Founded 2008 Privately Held

Ninety9cents is a Cape Town-based communications agency operating across advertising, design, and digital strategy for mid-market clients. The stack reveals a traditional creative-first operation (Adobe Suite, Figma, WordPress, Shopify) paired with emerging AI adoption—GitHub Copilot, ChatGPT, and Perplexity are all active—suggesting the agency is experimenting with AI-assisted creative workflows. Current projects center on ecommerce SEO optimization and AI-powered search visibility, indicating a shift toward performance-driven digital work alongside traditional campaign execution.

Tech Stack 36 technologies

Core StackFigma Google Analytics Google Ads Adobe Creative Cloud Adobe InDesign Adobe Illustrator WordPress Shopify Mailchimp HubSpot After Effects Word Excel PowerPoint Microsoft Office Data Studio Meta macOS InDesign Photoshop Adobe Experience Manager Teams Brandwatch Hootsuite Sprout Social TikTok YouTube Google Bing SAP Commerce Cloud+2 more

AdoptingGitHub Copilot Google Shopping ChatGPT Perplexity

What ninety9cents Is Building

◆Challenges

High volume creative workload
Cost-saving initiatives
Budget management
Preventive maintenance
Cost-effective production
Meeting tight deadlines
Budget constraints

▲Active Projects

Campaign design and execution
Office renovations and improvements
Implement new systems and technologies
Plan and execute company events
Ecommerce seo strategy for product page optimisation and category architecture
Structured data and schema markup for rich results and merchant listings
Ai-powered search optimisation for google ai overviews, bing copilot, chatgpt, perplexity

Hiring Activity

Steady25 roles · 10 in 30d

Department

Marketing

Design

Sales

Ops

Seniority

Mid

Senior

Junior

Director

Notable leadership hires: Creative Director, Art Director

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About ninety9cents

Ninety9cents operates as a full-service communications agency founded in 2008, based in Cape Town. The organization serves mid-market businesses across advertising, creative production, and digital services. With 201–500 employees, the company maintains a creative-led structure: design and marketing roles dominate the active hiring pipeline, paired with sales and operational support. Current work spans campaign design, ecommerce optimization, and structured data implementation for rich search results. Internal challenges cluster around creative workload volume, budget constraints, and meeting tight production deadlines.

HeadquartersCape Town, Western Cape

Company Size201–500 employees

Founded2008

Hiring MarketsSouth Africa

Frequently Asked Questions

What design and marketing tools does ninety9cents use?

The agency uses Adobe Creative Cloud (InDesign, Photoshop, Illustrator, After Effects), Figma for collaborative design, and Google Analytics + Data Studio for measurement. Marketing automation runs on Mailchimp and HubSpot, with social management via Hootsuite and Sprout Social.

What AI tools is ninety9cents adopting?

The agency is actively adopting GitHub Copilot, ChatGPT, and Perplexity, alongside Google Shopping integration. Projects include AI-powered search optimization for Google AI Overviews, Bing Copilot, and ChatGPT-driven content visibility.