Activewear and outerwear brand using thermal tech for wholesale distribution
32 Degrees designs and distributes thermal activewear and outerwear to department and specialty stores using proprietary heat and moisture-management fabrics. The tech stack reveals heavy reliance on Office + Excel + VBA for operations, with recent adoption of Python, OpenAI, and Claude — combined with workflow automation tools (Zapier, Make, UiPath, Power Automate) — signaling a shift away from manual spreadsheets toward programmatic order, vendor, and margin management. Current hiring spans manufacturing, design, and operations, concentrated at junior and director levels.
32 Degrees manufactures and wholesales activewear and outerwear collections to mid-market retailers. Founded in 2009, the company operates from New York with a focused product line centered on two proprietary fabric technologies: Heat (lightweight thermal fibers with anti-odor and anti-static properties) and Cool (fast-drying, moisture-wicking fabrics). Distribution channels run through department stores and specialty retailers. The company operates across manufacturing, design, sales, and operations functions, with current headcount in the 51–200 range.
Core stack: Microsoft Office, Excel, Word, Outlook, Power Query, VBA. Analytics and automation: Python, OpenAI, Claude, GitHub Copilot, Zapier, Make, Power Automate, UiPath. Design: Adobe Illustrator. E-commerce: Shopify.
Yes. Active projects include automation of production tracking, vendor communication, and costing & margin analysis — all addressing manual spreadsheet and email dependencies.
Other companies in the same industry, closest in size