ZöTok.AI builds conversational commerce infrastructure for general trade supply chains, converting unstructured WhatsApp messages, emails, and images into structured orders and payments linked directly to ERPs. The tech stack (Freshdesk, Zendesk, Intercom, Jira, Tally) reflects a support and integration-heavy focus, while active hiring in sales and support paired with projects around onboarding and adoption metrics suggests the company is scaling past early adopters and grappling with usage retention.
ZöTok.AI is a conversational CRM platform designed for brands, distributors, and retailers operating in the general trade supply chain across India and globally. The core product unifies order-to-cash workflows—converting unstructured communications into structured transactions that sync with existing ERP systems. The platform integrates with procurement systems, distributor management systems, and sales force automation tools, positioning itself as a unified communication layer across fragmented supply chain stakeholders. The company operates with a primarily India-based team of 51–200 employees, founded in 2021.
ZöTok uses Freshdesk, Zendesk, and Intercom for customer engagement, Jira and Confluence for engineering workflows, Tally for accounting, Figma and Adobe Creative Suite for design, and the WhatsApp Business API for conversational commerce.
Current projects include WhatsApp-native order-to-cash platform sales, ERP integration, customer onboarding improvements, adoption metrics dashboards, and catalog upload capabilities to reduce manual order entry friction.
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