Customer loyalty and retention platform for Brazilian retail and e-commerce
Zoppy builds a post-sale engagement platform for Brazilian small and mid-market retailers and e-commerce operators, combining loyalty mechanics (cashback, gift rewards) with marketing automation across WhatsApp, SMS, and email. The tech stack (Node.js, Angular, MySQL, Cassandra, RabbitMQ on AWS infrastructure) shows a distributed, event-driven architecture designed for high-throughput customer communication. Hiring remains balanced across engineering, sales, and support — typical for a product-market fit phase — but the deceleration in velocity and acute focus on churn reduction and infrastructure cost optimization signal growing operational maturity pressures.
Zoppy provides post-purchase engagement software aimed at increasing customer lifetime value through loyalty programs, marketing automation, and behavioral analytics. The platform integrates cashback and gift-based incentive mechanics with segmentation and campaign orchestration across messaging channels (WhatsApp, SMS, email). Target customers are Brazilian retailers and online stores looking to drive repeat purchases and improve customer retention. Founded in 2021, the company operates from Belo Horizonte with a team of 51–200 employees, structured across product engineering, sales, customer support, and marketing functions.
Node.js, Angular, MySQL, Cassandra, RabbitMQ, AWS (ECS, EKS, ECS, Amazon MQ), Terraform, and CloudFormation. The stack emphasizes event-driven messaging and containerized infrastructure.
Belo Horizonte, Minas Gerais, Brazil. Zoppy hires exclusively within Brazil.
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