Zeta Global Tech Stack

AI-powered marketing platform unifying identity, data, and omnichannel activation

Software Development New York, New York 1,001–5,000 employees Founded 2007 Public Company

Zeta Global operates a marketing platform built around identity resolution, real-time bidding, and AI-driven campaign automation. The stack reflects a data-intensive, AI-forward trajectory: heavy investment in streaming (Kafka, Flink, Spark) and data warehousing (Snowflake, HBase, Scylla), paired with aggressive adoption of GenAI tooling (OpenAI, Bedrock, LangGraph, LangSmith). Active projects around agentic workflows and real-time bidding, combined with pain points in low-latency throughput and cost optimization, signal an engineering org scaling toward real-time decisioning at enterprise scale.

Tech Stack 200 technologies

Core StackC# Java JavaScript Go Python OpenAI Jira Tableau Scala Kafka Apache Spark Apache Flink Apache Airflow Kubernetes Helm AWS Snowflake Couchbase Apache Kafka Bedrock LangGraph MCP LiveIntent LangSmith SQL Hive AWS EKS Aerospike HBase Scylla+170 more

AdoptingAWS Databricks Citrix F5 Veritas NetBackup Bacula LiveIntent Model Context Protocol

What Zeta Global Is Building

◆Challenges

Performance & cost optimization
Improving campaign performance
Sox compliance
Expanding into federal markets
Improving quality and speed
Reducing churn
Low-latency high-throughput services
Low-latency real-time bidding
High-scale data processing
Reducing manual toil

▲Active Projects

Zeta developer platform
Ai agentic workflow for campaign automation
Bidder-adjacent agentic workflows
Real-time brand lift surveys
Client onboarding
Proposal template and framework development
Ci/cd pipeline optimization
Real-time bidding system
Pacing and budget management
Automation of current processes

Hiring Activity

Accelerating200 roles · 110 in 30d

Department

Engineering

Marketing

Sales

Data

Support

Product

Finance

Design

Seniority

Senior

Director

Mid

Lead

Junior

Staff

Manager

Notable leadership hires: Account Director, Intelligence Automation Lead, Director Partnership Strategy, Head of Sales

Company intelligence

Find more companies like Zeta Global by tech stack, pain points and active projects

Get started free

About Zeta Global

Zeta Global is a publicly traded marketing technology platform serving enterprise brands and agencies. The company unifies identity management, predictive analytics, and omnichannel activation—email, display, social—within a single system. Founded in 2007 and headquartered in New York, Zeta operates across North America, Europe, and India with over 2,000 employees. The platform targets CMOs and marketing teams seeking to personalize campaigns at scale and improve efficiency. Core pain points include campaign performance optimization, cost management, and reducing manual workflow overhead across large distributed customer bases.

HeadquartersNew York, New York

Company Size1,001–5,000 employees

Founded2007

Hiring MarketsUnited States, Canada, India, Denmark, Czechia, United Kingdom, Germany, Belgium

Frequently Asked Questions

What tech stack does Zeta Global use?

Zeta runs on C#, Java, Python, Go, and Scala across distributed infrastructure. Data processing relies on Kafka, Apache Spark, Flink, and Airflow; storage on Snowflake, HBase, Scylla, and Aerospike. GenAI integration includes OpenAI and AWS Bedrock with LangGraph orchestration.

What countries does Zeta Global hire in?

Zeta hires across the United States, Canada, India, Denmark, Czechia, United Kingdom, Germany, and Belgium, reflecting distributed engineering and operations footprint.