YOYABA Tech Stack

B2B demand-generation agency for software companies in DACH

Advertising Services Hamburg, HH 51–200 employees Public Company

YOYABA is a Hamburg-based demand-generation agency serving 60+ B2B software companies across the DACH region. The hiring mix—11 marketing roles to 1 sales role, predominantly senior-level—reflects a delivery-led model where talent depth in paid search, social, SEO, and content strategy drives client outcomes. Active projects signal a shift toward organic and AI-integrated workflows: the team is developing SEO optimization frameworks, content-strategy alignment with buying journeys, and AI-informed creative processes, while simultaneously wrestling with pipeline predictability and revenue automation—typical scaling friction for service agencies moving from ad-hoc execution to repeatable, revenue-linked processes.

Tech Stack 15 technologies

Core StackHubSpot Make Zapier Google Analytics Salesforce Notion ChatGPT Google Search Console SEMrush Ahrefs Google LinkedIn Meta YouTube Planhat

What YOYABA Is Building

◆Challenges

Pipeline and sql growth
Content roi improvement
Client escalations
Budget allocation
Revenue expansion
Acquiring new target groups
Integrating ai into creative workflows
Unpredictable revenue
Inefficient revenue processes
Lack of revenue automation

▲Active Projects

Podcast
Website
Social content
Content roadmap development
Content strategy alignment with buying journey
Organic growth strategy development
Seo audit and optimization
Seo optimization for demand generation content
Workflow and editorial system optimization
Targeted concept development for linkedin, google, meta

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Marketing

Sales

Seniority

Senior

Intern

Lead

Manager

Mid

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About YOYABA

YOYABA provides demand-generation and performance-marketing services to mid-market B2B software companies. The agency spans paid search, paid social, SEO, content strategy, and creative production, supported by a stack anchored on HubSpot, Salesforce, Planhat, and analysis tools (SEMrush, Ahrefs, Google Analytics). With 50+ employees based in Hamburg and remote-first operations, the firm positions itself as a revenue-focused alternative to traditional agencies, emphasizing transparency and performance metrics. The company operates a public podcast ("Revenue Marketing Realtalk") featuring leadership commentary on B2B GTM and demand-gen best practices.

HeadquartersHamburg, HH

Company Size51–200 employees

Hiring MarketsGermany

Frequently Asked Questions

What marketing tools does YOYABA use?

YOYABA's core stack includes HubSpot (CRM), Salesforce (sales operations), Planhat (customer success), SEMrush and Ahrefs (SEO/competitive analysis), Google Analytics, Google Search Console, and ChatGPT for copywriting and strategy work.

What is YOYABA working on?

YOYABA is developing SEO audit and optimization frameworks, aligning content strategy with buying journeys, building organic growth strategies, integrating AI into creative workflows, and optimizing internal workflow systems for editorial and campaign management.