K-Beauty skincare brand scaling operations across marketing, finance, and cloud infrastructure
Yepoda is a Berlin-based skincare startup (founded 2020, 51–200 employees) built around Korean formulations and sustainable sourcing. The hiring mix—9 marketing, 5 finance, 5 sales roles actively open—reflects a company in growth-stage distribution mode, not pure product development. Their tech stack (Shopify + NetSuite + GCP + n8n) and active projects (ERP implementation, cloud infrastructure design, performance marketing strategy) show operational maturity beyond typical early-stage beauty brands; they're building the financial and automation backbone needed to scale internationally.
Notable leadership hires: Head of CRM, Art Director, Head of E-Commerce
Yepoda manufactures and sells K-Beauty skincare products positioning natural and active ingredients with certified B Corp status. The company operates from Berlin and manufactures in Korea. Distribution runs through direct-to-consumer channels (Shopify storefront) and partner networks across Germany and beyond. Core business challenges center on scaling paid media profitably, improving unit economics (average order value, conversion rate), and building forecasting accuracy—typical friction points for DTC beauty brands moving from launch to sustainable growth. Current infrastructure work on ERP systems and cloud security suggests preparation for multi-market expansion.
Shopify for e-commerce, NetSuite for ERP and finance, GCP (BigQuery, Kubernetes, Terraform) for cloud infrastructure, n8n and Zapier for workflow automation, GitHub Actions and Docker for deployment, plus Meta, TikTok, and Pinterest for paid marketing.
Berlin, Germany. Founded in spring 2020, the company employs 51–200 people and manufactures skincare products in Korea.
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